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(Analysing of the advert)
K (Incident)
Zeile 134: Zeile 134:
 
|* Smiths never use a handkerchief (p.48, l.24)
 
|* Smiths never use a handkerchief (p.48, l.24)
 
|-
 
|-
|* Smiths do corrupt the government (p.49, l.14-15)
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|* do corrupt the government (p.49, l.14-15)
 
|*  
 
|*  
 
|-
 
|-
|* Smiths earn money by doing illegal things (p.50, l.28 - p.51, l.1-2)
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|* earn money by doing illegal things (p.50, l.28 - p.51, l.1-2)
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|*
 +
|-
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|* Smith is a Smith, you can't get away from it. (p.47, l.20)
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|*
 +
|-
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|* are arrogant (p.47, l.23)
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|*
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|-
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|* Are a powerful group - the Smiths (p.48, l.6)
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|*
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|-
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|* may be a sweet girl,[...] but a line must be drawn somewhere (p. 46, l.27)
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|*
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|-
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|* source of Mrs Blake`s personal negative situation (p.49, l.17 - p.50, l.4)
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|*
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|-
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|* infiltrate everything. e.g.: navy, church, BBC, politics (p.48 l.16)
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|*
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|-
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|* have a lot of money (p.50, l.28)
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|*
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|-
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|* sit back while others fight for them (p.52, l.1)
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|*
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|-
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|* are weak (p.49, l.9;11)
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|*
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|-
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|* smell (p.50, l.8)
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|*
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|-
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|* are responsible for everything (p.52, l.25)
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|*
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|-
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|* are avaricious (p.54, l.25)
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|*
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|* are ruthless (p.55, l.16)
 
|*  
 
|*  
 
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Version vom 29. April 2010, 09:31 Uhr

Inhaltsverzeichnis

About me

  • I am in grade 12
  • My LKs are English and German
  • I am interested in languages, not in mathematics!


Election in Germany 2009

  1. Election was held in a situation of a worldwide economic crisis
    1. Many people were afraid of a enormous increase of the unimployment rate.
    2. Competence in economics seemed to be an important factor of success for the parties.
  2. The former government was formed by the two maior parties, which is named "Große Koalition"
    1. Many Germans wanted to bring this specific constellation to an end.
    2. Both parties themselves stated to establish a new government without the former partner in the government.


What the Americans hoped for from Obama

http://article.nationalreview.com/?q=MGEyN2JjYWVjZTAxNWVlMmVhNGU3NmUyNTQwYTJhNzI=#more

"Optimism over our president-elect’s foreign policy derives from four rosy, unquestioned assumptions."

http://blog.cleveland.com/openers/2009/01/americans_have_high_expectatio.html

"Americans' expectations for Obama are sky-high: Associated Press poll"

What the Republicans hoped for from Obama
  • Rush Limbaugh (US radio presenter and entertainer) as an example for some Republicans and their attitude to President Obama:

http://thinkprogress.org/2009/01/20/limbaugh-obama-fail/

  • Limbaugh was asked to explain his hopes for the Obama presidency by a public-opinion poll.
  • His hopes are:
  1. Obama will fail
  2. The liberalism will fail
  • Limbaugh "disagrees fervently" with the Republicans who hope he will suceed.


Class in Britain

Language

Estuary English

  • Definition: Standard English spoken with the accent of the southeast of England


Features:

  • Use of confrontational question tags. For example, "We're going later, aren't we?", "I said that, didn't I?"
  • Broad "A"
  • Intrusive "R": R is added at the end of certain words if the next word begins with a vowel
  • Non-rhoticity: no pronounciation of the letter "R" in hard; speaking of "r" only if it's followed by a vowel sound


Listening Example

[1]

Metaphors

  • He's the sharpest knife in the drawer.

= the best, valuable,

  • Being blinded by someone's beauty

= beauty is so strong, as it would shine

  • His/Her eyes are like an ocean.

= very blue

  • Someone's a quiet rabbit

= very shy, unimpressive


Advertising

The advert DIY Advert
question answer
what product? Leroy Merlin Do-it-yourself shop
aim and target group? aim: people should buy their stuff and not phone the craftsman

target group: especially men who want to repair or renovate things in their houses

elements (description, relation between them? man who comes home (from work?)

woman who cheats on her man with the craftsman

how is "customers'" attention attracted? The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman.
message (of text and image)? If you want to keep your wife, do things at home on your own and buy the stuff at Leroy Merlin!
how does the advert work, how are people influenced/conviced?
  • advert appeals to humour
  • message is supported by a very eyecatching picture. The advert is addressed to men and they would obviously be attracted by the woman who is having sex with the craftsman.
  • advert uses customers' wishes, fears, etc. to make him believe
  • rhetorical and stylistic devices in language and imagery:
  • reader makes associations with/is reminded of ...?


Analysing of the advert

The product that is advertised is a do-it-yourself shop called Leroy Merlin. The picture is divided into two parts. On the right side there's an attractive woman who is having sex with a man. Only his back can be seen and he wears a jacket with "Johnson Co. Electrical Services" on it. The left side of the picture shows a man who is entering the house. He wears a suit and is watching the couple on the right. He looks very shocked. The situation shows a man who is coming home, obviously from work, and he sees his wife who is cheating on him with the craftsman. The slogan in the left corner sais: "You'd better do it yourself".

The target group is especially men who have to repair or renovate things at home. The advert wants to make men not to phone the craftsman but to do the repairs on their own and therefore buy products from the shop. The message of the advert is if men want to keep their wifes they should do things at home on their own and buy the products of the DIY shop. The message is very simple and nobody would take it serious if it was written as a text.


Incident

  1. What information about the hotel does Shirley give the newcomers (41 l. 21-31) and why does this arouse the curiosity of the audience? (also refer to her telephone call at the beginning! Explain the term "dramatic irony" and its use/effect in this passage!

Answer: She sais that the hotel only has two other guests because the season's over now. This arouses the curiosity of the audience because in the beginning Shirley is speaking to a man, named Smith who wants to book a room. When Shirley hears his name he tells him that there's no free room. Although it's out of the season there are many schoolteachers who are booking rooms, she sais. The audience remembers this scene from the beginning and might wonder why Shirley tells the guests of the hotel something completely different. The audience knows that this must have a special meaning and that the play will show them the answer to its questions later on. The dramatic irony causes in this case some friction. The audience knows that something important will happen.

  1. What are Mrs Blake's and Shirley's views of all Smiths on p. 46 l.23 - p. 51, l. 12? (Use a two-column-table and give page/lines to support your points).
Views of all Smiths
Mrs Blake's Shirley's
* Smiths outnumber every other person (e.g.telephone directory)(p.48, l.1-3) * Smiths are another sort (p.48, l.9)
* are like an unmentionable disease (p.48, l.13) * one can never trust a Smith (p.48, l.20)
* Smiths are a menace to the English way of life (p.48, l.25) * Smiths never use a handkerchief (p.48, l.24)
* do corrupt the government (p.49, l.14-15) *
* earn money by doing illegal things (p.50, l.28 - p.51, l.1-2) *
* Smith is a Smith, you can't get away from it. (p.47, l.20) *
* are arrogant (p.47, l.23) *
* Are a powerful group - the Smiths (p.48, l.6) *
* may be a sweet girl,[...] but a line must be drawn somewhere (p. 46, l.27) *
* source of Mrs Blake`s personal negative situation (p.49, l.17 - p.50, l.4) *
* infiltrate everything. e.g.: navy, church, BBC, politics (p.48 l.16) *
* have a lot of money (p.50, l.28) *
* sit back while others fight for them (p.52, l.1) *
* are weak (p.49, l.9;11) *
* smell (p.50, l.8) *
* are responsible for everything (p.52, l.25) *
* are avaricious (p.54, l.25) *
* are ruthless (p.55, l.16) *