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K (Advertising)
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|how is "customers'" attention attracted?
 
|how is "customers'" attention attracted?
|The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman. That makes the customers smile and catches their attention.
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|The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman.
 
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|message (of text and image)?
 
|message (of text and image)?
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*advert appeals to humour
 
*advert appeals to humour
*message is supported by a very eyecatching picture
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*message is supported by a very eyecatching picture. The advert is addressed to men and they would obviously be attracted by the woman who is having sex with the craftsman.
*advert uses customers' wishes, fears, etc. to make him believe that it's really better not to phone a craftsman
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*advert uses customers' wishes, fears, etc. to make him believe
 
*rhetorical and stylistic devices in language and imagery:
 
*rhetorical and stylistic devices in language and imagery:
 
*reader makes associations with/is reminded of ...?
 
*reader makes associations with/is reminded of ...?
 
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Version vom 22. März 2010, 11:55 Uhr

Inhaltsverzeichnis

About me

  • I am in grade 12
  • My LKs are English and German
  • I am interested in languages, not in mathematics!


Election in Germany 2009

  1. Election was held in a situation of a worldwide economic crisis
    1. Many people were afraid of a enormous increase of the unimployment rate.
    2. Competence in economics seemed to be an important factor of success for the parties.
  2. The former government was formed by the two maior parties, which is named "Große Koalition"
    1. Many Germans wanted to bring this specific constellation to an end.
    2. Both parties themselves stated to establish a new government without the former partner in the government.


What the Americans hoped for from Obama

http://article.nationalreview.com/?q=MGEyN2JjYWVjZTAxNWVlMmVhNGU3NmUyNTQwYTJhNzI=#more

"Optimism over our president-elect’s foreign policy derives from four rosy, unquestioned assumptions."

http://blog.cleveland.com/openers/2009/01/americans_have_high_expectatio.html

"Americans' expectations for Obama are sky-high: Associated Press poll"

What the Republicans hoped for from Obama
  • Rush Limbaugh (US radio presenter and entertainer) as an example for some Republicans and their attitude to President Obama:

http://thinkprogress.org/2009/01/20/limbaugh-obama-fail/

  • Limbaugh was asked to explain his hopes for the Obama presidency by a public-opinion poll.
  • His hopes are:
  1. Obama will fail
  2. The liberalism will fail
  • Limbaugh "disagrees fervently" with the Republicans who hope he will suceed.


Class in Britain

Language

Estuary English

  • Definition: Standard English spoken with the accent of the southeast of England


Features:

  • Use of confrontational question tags. For example, "We're going later, aren't we?", "I said that, didn't I?"
  • Broad "A"
  • Intrusive "R": R is added at the end of certain words if the next word begins with a vowel
  • Non-rhoticity: no pronounciation of the letter "R" in hard; speaking of "r" only if it's followed by a vowel sound


Listening Example

[1]

Metaphors

  • He's the sharpest knife in the drawer.

= the best, valuable,

  • Being blinded by someone's beauty

= beauty is so strong, as it would shine

  • His/Her eyes are like an ocean.

= very blue

  • Someone's a quiet rabbit

= very shy, unimpressive


Advertising

The advert DIY Advert
question answer
what product? Leroy Merlin Do-it-yourself shop
aim and target group? aim: people should buy their stuff and not phone the craftsman

target group: especially men who want to repair or renovate things in their houses

elements (description, relation between them? man who comes home (from work?)

woman who cheats on her man with the craftsman

how is "customers'" attention attracted? The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman.
message (of text and image)? If you want to keep your wife, do things at home on your own and buy the stuff at Leroy Merlin!
how does the advert work, how are people influenced/conviced?
  • advert appeals to humour
  • message is supported by a very eyecatching picture. The advert is addressed to men and they would obviously be attracted by the woman who is having sex with the craftsman.
  • advert uses customers' wishes, fears, etc. to make him believe
  • rhetorical and stylistic devices in language and imagery:
  • reader makes associations with/is reminded of ...?