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==Advertising== | ==Advertising== | ||
| + | {| class="prettytable sortable" | ||
| + | |+ The advert DIY Advert | ||
| + | |- style="background: #DDFFDD;" | ||
| + | ! question | ||
| + | ! answer | ||
| + | |- | ||
| + | |what product? | ||
| + | |Leroy Merlin Do-it-yourself shop | ||
| + | |- | ||
| + | |aim and target group? | ||
| + | |aim: people should buy their stuff and not phone the craftsman | ||
| + | target group: especially men who want to repair or renovate things in their houses | ||
| + | |||
| + | |- | ||
| + | |elements (description, relation between them? | ||
| + | |man who comes home (from work?) | ||
| + | woman who cheats on her man with the craftsman | ||
| + | |- | ||
| + | |how is "customers'" attention attracted? | ||
| + | |The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman. That makes the customers smile and catches their attention. | ||
| + | |- | ||
| + | |message (of text and image)? | ||
| + | |If you want to keep your wife, do things at home on your own and buy the stuff at Leroy Merlin! | ||
| + | |- | ||
| + | |how does the advert work, how are people influenced/conviced? | ||
| + | | | ||
| + | *advert appeals to humour | ||
| + | *message is supported by a very eyecatching picture | ||
| + | *advert uses customers' wishes, fears, etc. to make him believe that it's really better not to phone a craftsman | ||
| + | *rhetorical and stylistic devices in language and imagery: | ||
| + | *reader makes associations with/is reminded of ...? | ||
| + | |} | ||
Version vom 21. März 2010, 18:17 Uhr
Inhaltsverzeichnis |
About me
- I am in grade 12
- My LKs are English and German
- I am interested in languages, not in mathematics!
Election in Germany 2009
- Election was held in a situation of a worldwide economic crisis
- Many people were afraid of a enormous increase of the unimployment rate.
- Competence in economics seemed to be an important factor of success for the parties.
- The former government was formed by the two maior parties, which is named "Große Koalition"
- Many Germans wanted to bring this specific constellation to an end.
- Both parties themselves stated to establish a new government without the former partner in the government.
What the Americans hoped for from Obama
http://article.nationalreview.com/?q=MGEyN2JjYWVjZTAxNWVlMmVhNGU3NmUyNTQwYTJhNzI=#more
"Optimism over our president-elect’s foreign policy derives from four rosy, unquestioned assumptions."
http://blog.cleveland.com/openers/2009/01/americans_have_high_expectatio.html
"Americans' expectations for Obama are sky-high: Associated Press poll"
What the Republicans hoped for from Obama
- Rush Limbaugh (US radio presenter and entertainer) as an example for some Republicans and their attitude to President Obama:
http://thinkprogress.org/2009/01/20/limbaugh-obama-fail/
- Limbaugh was asked to explain his hopes for the Obama presidency by a public-opinion poll.
- His hopes are:
- Obama will fail
- The liberalism will fail
- Limbaugh "disagrees fervently" with the Republicans who hope he will suceed.
Class in Britain
Language
Estuary English
- Definition: Standard English spoken with the accent of the southeast of England
Features:
- Use of confrontational question tags. For example, "We're going later, aren't we?", "I said that, didn't I?"
- Broad "A"
- Intrusive "R": R is added at the end of certain words if the next word begins with a vowel
- Non-rhoticity: no pronounciation of the letter "R" in hard; speaking of "r" only if it's followed by a vowel sound
Listening Example
Metaphors
- He's the sharpest knife in the drawer.
= the best, valuable,
- Being blinded by someone's beauty
= beauty is so strong, as it would shine
- His/Her eyes are like an ocean.
= very blue
- Someone's a quiet rabbit
= very shy, unimpressive
Advertising
| question | answer |
|---|---|
| what product? | Leroy Merlin Do-it-yourself shop |
| aim and target group? | aim: people should buy their stuff and not phone the craftsman
target group: especially men who want to repair or renovate things in their houses |
| elements (description, relation between them? | man who comes home (from work?)
woman who cheats on her man with the craftsman |
| how is "customers'" attention attracted? | The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman. That makes the customers smile and catches their attention. |
| message (of text and image)? | If you want to keep your wife, do things at home on your own and buy the stuff at Leroy Merlin! |
| how does the advert work, how are people influenced/conviced? |
|
