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Elections in Germany and America

Election in Germany

  1. The last election in Germany took place on September 27.
  2. About 70 % of the people who have the right to vote participated in the election.
  3. The result is that Angela Merkel is the chancellor of the Federal Republic of Germany.


Obama as president

Expectations of the Americans

The Obama Presidency: Between reality and expectation An Arabe reports about what the world expects from Obama. The new president should finish the wars in Iraq and Afghanistan which are high expectations. The author of the article questions if Obama is really able of improving something.

Hopes of the Americans

Let`s face it: Obama is a failure Obama wanted a health care reform but now it seems as if the reality finally has arrived in the White House. And the hopes of the Americans are very little.

Poetry

  • Love makes you feel as if you can fly. (Flying is sth. special, it makes you feel free and great.)
  • Love is a prison that you can't escape from. (Love can limit your freedom. If you are in love with someone who is not interested in you and if you can't stop loving him, it feels like prison.)
  • If you are in love, it feels like being in spring - even if it is the hardest winter. (You feel young, free and new born. You think that you can achieve everything. A new love is like a new start.)
  • Your eyes are brown like the most delicious choco-donuts. (If you can't resist choco-donuts, you can't resist him.)
  • Love gives life a sense. (It's dangerous if you depend too much on your partner but it can also make your life worth living.)
  • A new love frees you from your old chains. (It makes you forget things that happened in the past.)


The advert xy ...
question answer
what product? Reggaefest
aim and target group? people who like reggae; people who want to break out of normal life
elements (description, relation between them? You see a pretty woman who wears a normal/ conservative dress. Her hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks.
how is "customers'" attention attracted? By using a detail - the dreadlocks in the woman's hair - a customer wonders what that is because the first impression is that it looks strange, something isn't right. Men are attracted by her beauty.
message (of text and image)? "There is only one day to Reggae" says the text. And in the woman's hair is exactly one strand of dreadlocks. Dreadlocks are often weared by Reggae musicians - that's the connection between text and image. Another connection is the stressed "one". One day, one strand. Both seems not much, so if you want to go to the Reggaefest you have to be careful not to forget the date.
how does the advert work, how are people influenced/conviced?
  • advert appeals to people because of the young woman and the strange hairstyle.
  • message is supported by one dreadlock (usually this word doesn't exist in singular)
  • advert uses customers' curiostity to attract his attention - and to keep it.
  • rhetorical and stylistic devices in language and imagery: Alleration: only one; that stresses the short time of the Reggaefest. The writing is very little, the image is eyecatching.
  • reader makes associations with/is reminded of typical musicians with dreadlocks.


Analysis of advertising


The advertisement of "Reggaefest" is addressed to everyone who wants to break out of normal and daily life, but of course also to those ones who like Reggae. This message is already underlined by the image that is used. You see a young woman in a strapless dress that looks conservative because of the oldfashioned form. The only decoration is an old chain. Her blond hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. By using this detail people shall wonder why this honest girl wears only one dreadlock. It seems strange and so it is possible that some people are interested in the message of the image. Because of the girl's attractiveness men could also be interested in herself. She seems fascinated and so her mouth is opened as if she looks at something really interesting. When you view the advertisement you read above her head the words: "There's only one day to reggae." The alliteration effects that it is easy to remember the message and that the one day is stressed. Therefore the woman wears "only one" dreadlock. Her hair is very important for that advertising. There are many Reggae-musicians that wear dreadlocks. This is the only hint in the image for the Reggaefest. It stands for adventure, for one day of change. Everyone - even a nice girl - can escape from daily life. For one day - so if you want to go there you mustn't forget the date that is placed directly behind the textmessage. Eye-catching is the color of the advertisement too. The background is blue, as well as the dress and her eyes. Blue means desire for something. In connection with the woman's mien you can say that she looks longingly forward to the coming event. She gives the impression as if she will come - and she invites everybody to do the same.


Drama: Plot, action and content

  • Plot:
  • Action:
  • Content: