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The advert reggaefest

question	answer
what product?	reggaefest
aim and target group?	invite people who normally don´t go to reggaefests or are no reggae fans, also reggaefans
elements (description, relation between them?	a pretty, blond, young woman fills nearly the whole poster. She is dressed conservatively and not very noticeablely. Her hair cut is also normal, nothing special, except for one dread lock streak. She is gazing at something the customer can not see. On the top is the text: "There´s only one day to reggae August 15, Shaw Millenium Park" and the sign of the event. The background is totally blue, light blue as the dress. light blue is connected with heaven, harmony and desire
how is "customers'" attention attracted?	the costumer first recognizes that someting is "wrong" in this picture. a conservative good girl is wearing one streak of dread locks, attraction by the contrast with women. Men think that she is attractive and therefore look at the poster.
message (of text and image)?	if one wants to break out of his normal old fashioned life for one day he or she must come to the reggaefest, it doesn´t matter what kind of person , just break out of daily routine and have fun, be wild
how does the advert work, how are people influenced/conviced?	advert appeals to women who want to do the same like her or men who want to meet gils like her at the reggeafest message is supported by the contrast of the conservative blond girl and the dread locks advert uses customers' wishes, fears, etc. to break out of everyday life to do something exciting just for one day, not always be good rhetorical and stylistic devices in language and imagery: contrast reader makes associations with/is reminded of light blue stand for desires, the desire to do something special for one day?

The advert is from a reggae fest in California. It shows a pretty, blond, young woman who is dressed very conservatively with a light blue dress. Only her head and her shoulders can be seen and the girl nearly fills the whole poster. Her hair cut is also quite unnoticeable except for one dread lock streak. She is gazing somewhere the customer can not see, but looks in his direction. Furthermore, her mouth is slightly open, what makes her look attractive. On the top of the advert the slogan and the sign of the event are placed, the slogan says: "There´s only one day to reggae August 15, Shaw Millenium Park". The background is completely coloured in the same light blue as the girl´s dress. This advert is especially made for people who normally wouldn´t go to a reggaefest or are no fans of this style of music, but also informs reggae fans about the event. The attention of men and women is attracted differently. the eyecatcher for men is the beautiful young woman in this picture, whereas women recognize that something is "wrong". They are attracted by the contrast of the normal good girl and the dread locks. The message of this poster is to break out of daily life for one day. It doesn´t matter who you are and what you normally do. If you are no rastafari you nevertheless should come, because you will have fun. For one day you needn´t be the good girl, but you can be wild. this especially refers to women, whereas for men the message is that they can meet such attractive girls at the event. the jmessage is supported by the contrast between the normal girl and the dread lock streak. also the dominant colour in this poster underlines the meesage in two different way. the first one is again the contrast. Light blue is a very old fashioned colour and nobody would associatate this colour with reggae, where red, green and yellow are typical. On the other hand light blue stands for harmony and desire. One can find harmony at the reggeafest by being part of this great event and the desire stands for the wish to be free and wild for one day by breaking out of daily routine. in conclusion, image and text work well together to support the meesage.

Characterization

1. The man in the second picture has brown hair, which looks oily, and seems to be overweight. He is looking to the ground very sadly. Furthermore, he is face is emotionless and frozen. He seems to be in another world.

2. The man still lives at home with his mum and is unemployed. His passion is playing computer games and eating. Furthermore, he never goes out, because he has no friends. Other people only tease him. When he meets nr.3, she would laugh at him and even attack him. Therefore nr.2 is afraid of her and any other people and tries to avoid them. The only one who understands him is his mummy. He dreams of being strong and popular and thus he creates his fictional life on the computer. Good qualities are, that he can cook very well and is always polite. He also takes care of his cat, which is important to him. bad qualities: no social competence, too shy, too dishevelled, mummy´s boy

Two main Characters: Personality, Family, Career

Morris Zapp 40 years old smoker he never left america so far long gorilla-like arms professor of English cannot swimm light-headed veteran of long distance flying he exaggerates he's got a wife ambitious and intelligent

Philipp Swallow afraid of flying 40 years old unaccustomed to traveling unconfident infinitely suggestable observes other people conservative/traditional married too good imagination professor of English excited about flying/travelling intelligence and ability, but lack of ambition and will (p.15)

University Life and Academical System

Euphoric State University exchange programm with Rummidge for many years beautiful landscape around one of America´s major universities (p.13) teachers don´t want to go to Britain

Rummidge exchange programm with Euphoric State University for many years in an industrial city university of middle size and not good reputation (p.14) teachers are proud to represent their university in Euphoric State

Life in the USA vs. Life in Britain

USA it´s easy to get a bachelor

Britain