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The advert reggaefest

question	answer
what product?	reggaefest
aim and target group?	invite people who normally don´t go to reggaefests or are no reggae fans, also reggaefans
elements (description, relation between them?	a pretty, blond, young woman fills nearly the whole poster. She is dressed conservatively and not very noticeablely. Her hair cut is also normal, nothing special, except for one dread lock streak. She is gazing at something the customer can not see. On the top is the text: "There´s only one day to reggae August 15, Shaw Millenium Park" and the sign of the event. The background is totally blue, light blue as the dress. light blue is connected with heaven, harmony and desire
how is "customers'" attention attracted?	the costumer first recognizes that someting is "wrong" in this picture. a conservative good girl is wearing one streak of dread locks, attraction by the contrast with women. Men think that she is attractive and therefore look at the poster.
message (of text and image)?	if one wants to break out of his normal old fashioned life for one day he or she must come to the reggaefest, it doesn´t matter what kind of person , just break out of daily routine and have fun, be wild
how does the advert work, how are people influenced/conviced?	advert appeals to women who want to do the same like her or men who want to meet gils like her at the reggeafest message is supported by the contrast of the conservative blond girl and the dread locks advert uses customers' wishes, fears, etc. to break out of everyday life to do something exciting just for one day, not always be good rhetorical and stylistic devices in language and imagery: contrast reader makes associations with/is reminded of light blue stand for desires, the desire to do something special for one day?

The advert is from a reggae fest in California. It shows a pretty, blond, young woman who is dressed