Advertising

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How Advertising works


Looking at print-adverts

Answer the following questions for one of the adverts listed below:

  1. What product is advertised/for sale?
  2. Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
  3. What group(s) of people is this advert directed at?
  4. What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
  5. How is the taerget group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?