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The advert "Buckle up ..."
| question
|
answer
|
| what product?
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using seat belts
|
| aim and target group?
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car drivers/users
|
| elements?
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photos of four people, three of them marked with black ribbon => dead, in one picture the black ribbon stands for a seat belt
|
| how is "customers'" attention attracted?
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no writing, message not to understand on first view
|
| message?
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seat belts rescue lifes
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| how does the advert work, how are people influenced/convinced?
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- advert applies nearly everybody
- "aha"-effect when you have understood the message
- message is supported by the four photos
- viewer is reminded of how fast a car accident can happen and how bad this can end
- advert uses customers' fear of death
|
Writing
In the advert "buckle up" by "Deutsche Verkehrswacht" especially car drivers but in general everyone using cars shall be reminded of using seat belts. In the advert the photos of four people are shown. Three of this photos are marked with black ribbons, which symbolize for the death of the people shown in the photos. In the fourth picture there also is a black ribbon, but it lies around the man's breast. Instead of death this ribbon sybolizes a seat belt. So a contrast is created between death and the usage of seat belts, which clearly shows that seatbelts are saving lives. The advantages of this advert are that it applies to nearly everyone and that it reminds the viewers of how fast car accidents can happen. Furthermore the viewer is happy when he has underrstood the message of the advert, which is not easily to understand on the first view. All in all this is an really nice advert about a serious topic.
US politics
Terms/phrases about "US politics"
- president = Präsident
- constitution = Verfassung
- law = Gesetz
- presidency = Präsidentschaft
- party = Partei
- "bully pulpit" = "Tyrannenkanzel"
- political acumen = politischer Scharfsinn
- economy = Wirtschaft
- equal rights = Gleichberechtigung
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