Benutzer:Weidinger Julian

English - LK 09/11

Advertisement

The advert "Buckle up ..."

question	answer
what product?	using seat belts
aim and target group?	car drivers/users
elements?	photos of four people, three of them marked with black ribbon => dead, in one picture the black ribbon stands for a seat belt
how is "customers'" attention attracted?	no writing, message not to understand on first view
message?	seat belts rescue lifes
how does the advert work, how are people influenced/convinced?	advert applies nearly everybody "aha"-effect when you have understood the message message is supported by the four photos viewer is reminded of how fast a car accident can happen and how bad this can end advert uses customers' fear of death

Writing

In the advert "buckle up" by "Deutsche Verkehrswacht" especially car drivers but in general everyone using cars shall be reminded of using seat belts. In the advert the photos of four people are shown. Three of this photos are marked with black ribbons, which stands for the death of the people shown in the photos. In the fouth picture there also is a black ribbon, but it lies around the man's breast. Instead of death this ribbon sybolizes a seat belt. So there is a contrast created between death and the usage of seat belts.

US politics

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1. president = Präsident
2. constitution = Verfassung
3. law = Gesetz
4. presidency = Präsidentschaft
5. party = Partei
6. "bully pulpit" = "Tyrannenkanzel"
7. political acumen = politischer Scharfsinn
8. economy = Wirtschaft
9. equal rights = Gleichberechtigung

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