Benutzer:Welsch Victoria
WELCOME !!
english
HOMEWORK
| question | answer |
|---|---|
| what product? | reggaefest |
| aim and target group? | invite people who normally don´t go to reggaefests or are no reggae fans, also reggaefans |
| elements (description, relation between them? | a pretty, blond, young woman fills nearly the whole poster. She is dressed conservatively and not very noticeablely. Her hair cut is also normal, nothing special, except for one dread lock streak. She is gazing at something the customer can not see. On the top is the text: "There´s only one day to reggae August 15, Shaw Millenium Park" and the sign of the event. The background is totally blue, light blue as the dress. light blue is connected with heaven, harmony and desire |
| how is "customers'" attention attracted? | the costumer first recognizes that someting is "wrong" in this picture. a conservative good girl is wearing one streak of dread locks, attraction by the contrast with women. Men think that she is attractive and therefore look at the poster. |
| message (of text and image)? | if one wants to break out of his normal old fashioned life for one day he or she must come to the reggaefest, it doesn´t matter what kind of person , just break out of daily routine and have fun, be wild |
| how does the advert work, how are people influenced/conviced? |
|
The advert is from a reggae fest in California. It shows a pretty, blond, young woman who is dressed very conservatively with a light blue dress. Only her head and her shoulders can be seen and the girl nearly fills the whole poster. Her hair cut is also quite unnoticeable except for one dread lock streak. She is gazing somewhere the customer can not see, but looks in his direction. Furthermore, her mouth is slightly open, what makes her look attractive. On the top of the advert the slogan and the sign of the event are placed, the slogan says: "There´s only one day to reggae August 15, Shaw Millenium Park". The background is completely coloured in the same light blue as the girl´s dress. This advert is especially made for people who normally wouldn´t go to a reggaefest or are no fans of this style of music, but also informs reggae fans about the event. The attention of men and women is attracted differently. the eyecatcher for men is the beautiful young woman in this picture, whereas women recognize that something is "wrong". They are attracted by the contrast of the normal good girl and the dread locks. The message of this poster is to break out of daily life for one day. It doesn´t matter who you are and what you normally do. If you are no rastafari you nevertheless should come, because you will have fun. For one day you needn´t be the good girl, but you can be wild. this especially refers to women, whereas for men the message is that they can meet such girls at the event.
