Inhaltsverzeichnis

English - LK 09/11

The advert "Buckle up ..."
question	answer
what product?	using seat belts
aim and target group?	car drivers/users
elements?	photos of four people, three of them marked with black ribbon => dead, in one picture the black ribbon stands for a seat belt
how is "customers'" attention attracted?	no writing, message not to understand on first view
message?	seat belts rescue lifes
how does the advert work, how are people influenced/convinced?	advert appeals nearly everybody "aha"-effect when you have understood the message message is supported by the four photos viewer is reminded of how fast a car accident can happen and how bad this can end advert uses customers' fear of death

the "black-yellow coalition" is i think the best one we could get
hopefully they will really be able to lower the taxes and reboost the economy
according to the videos about Mr. Westerwelle which can be seen online, i don´t think he is the right one to become foreign minister