Advertising: Unterschied zwischen den Versionen
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* [[LK Englisch/thelenberg 2009 11/advertising-mindmap |Advertising: Analysis, how it works, subliminal approach]] | * [[LK Englisch/thelenberg 2009 11/advertising-mindmap |Advertising: Analysis, how it works, subliminal approach]] | ||
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* [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | * [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | ||
Aktuelle Version vom 24. Juni 2011, 16:35 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
