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K (Ordinary People - John Legend)
(LK English)
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Version vom 22. März 2010, 11:15 Uhr

Inhaltsverzeichnis

This is me

12th grade (main courses are English LK Englisch/Thelenberg 2009 11 and Maths)

love music and dancing, writing and reading, my tomcat, jamming with others and playing my piano, singing

interested in stuff like cooking, baking, languages (eventhough I hate the vocabulary and grammar part, speaking them is so much more fun), travelling

my favourite animals are cats because they are self-dependent and free

things I really would like to do are: visiting Moni in Columbia, travelling to Australia and Cuba

LK English

Advertisment

Against Prostitution

The advert Luxembourg meat ...
question answer
what product? There is no real product. They want to call public attention to prostitution and what problems it causes.
aim and target group? Everybody, especially the ones that pay prostitutes.
elements (description, relation between them? The main element is the picture. The written part only takes about 20% of the whole advert.
how is "customers'" attention attracted? It is attracted by a naked woman who is captured in a box that is covered by a clingfilm. She looks quite powerless and also a bit sad. The whole picture appears to be a picture of a packed box for meat. The shocking fact is that instead of meat there is a woman inside of it.
message (of text and image)? The message is that prostitution should not be supported and be forbidden!
how does the advert work, how are people influenced/conviced?
  • advert appeals to ...compassion, shock
  • message is supported by ...shocking facts in the left corner
  • advert uses customers' wishes, fears, etc. to ...convince the customers of its opinion
  • rhetorical and stylistic devices in language and imagery:
  • reader makes associations with/is reminded of ...a product from the supermarket e.g. meat?


Prairie Vodka

1. What product is advertised/for sale?

2. Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.

3. What group(s) of people is this advert directed at?

4. What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?

5. How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?


The product that is advertised is Prairie vodka and in this picture there is just one slogan which says: “Let the Prairie in.” In the foreground of the advertisement you can see a rather beautiful woman wearing a long white dress and black high heels. In her right hand she’s got a glass full of the advertised vodka which is quite difficult to spot. She has got long curly hair which makes her combined with the two wolves standing next to her look very wild, free and strong. The wolf in the middle ground of the advertisement even howles, which even underlines this statement. They seem to be standing on a balcony somewhere in the center of a city because in the background there are a lot of sculptures made of stone and a skyline by night with lots of skyscrapers. The whole picture is drawn in quite dark colors or rather just black and white except the woman’s skin and the skyline. The emblem of Prairie Vodka above the scene, which more or less reminds the viewer of a full moon, is another eye-catcher because it is bright orange.

The advert is addressed to young adults. It is especially directed at women because this woman on the advert is very attractive and women might want to be as wild and good looking and as self confident and independent as this woman seems to be. That’s why they would possibly buy the product. Men are also addressed but a little differently because they may think that drinking Prairie vodka would make them worth a woman like the one in the advert.

The rhetorical trick which is used is that the name of the product is used in a different context. It is taken literally and on this base the photo was created. “Let the Prairie in”, also is an order which underlines that you can also be wild even if you are living in a city and that all you need for this is this specific vodka.

Poetry

  • you are like a cat
    = so strong so slim and so fast
  • you are like a rainbow that appears on a sky full of clouds
    = gives hope
  • your eyes are just as deep and as blue as the sea
    = intelligence
  • your heart is as big as the heart of an elephant
    = you are very open-hearted
  • your love to me is like a bright and shining sun that breaks out of a black and stormy night
    = your love helps me to get out of my bad mood/gets me to overlook my own mistakes
  • your arms are the only ones strong enough to catch me if I fall
    = you are a good comforter
  • you are my heart
    = without you I can't live
  • you are as cunning as a fox
    = intelligence
  • you are like a diamond that I find in the innermost of a mountain
    = precious, rare, expensive, very difficult to reach/find, beautiful
  • you are like the smile of a stranger when nobody is thinking of you
    = gives hope, makes me feel better


I shall forget you presently, my dear

Images

little day - short day/minimization => irony

Ordinary People - John Legend

John Stephens or better known as John Legend was born on the 28th of December 1978 in Springfield, Ohio. At the age of four he started playing the piano and joined the choir at the age of seven. He is an American recording artist, musician and actor. Among others he worked together with Alicia Keys, Jay-Z, Kanye West and Fort Minor. Moreover he took part in the song “Yes we can” to support Barack Obama`s presidential candidature. He chose his stage name “John Legend from a nickname that was given to him by a friend because of his old school sound.

The song is about a male speaker who is talking to his girlfriend about the ups and downs of their relationship. He is wondering whether their relationship can endure these difficult times but he really hopes that they stay together. This is shown in the contrast in line 23-24 „Sometimes it's heaven sent/Then we head back to hell again“ 27 „ We rise and we fall“. The lyrical speaker loves his girlfriend (“Girl, I’m in love with you”), but is quite unsure about their relationship (often repetitions of “maybe”). Furthermore he and his girlfriend have been together for a long time („This ain't the honeymoon“). In addition the speaker is a realistic person („no fairy tale conclusion“; no „movie“), because he don’t believe in a happy ending. And in the song “way” appears in many ways, like “we don’t know which way to go”, “and we feel just like walking away” etc. That’s why “way” can be the leitmotif, because it shows up again and again, but always in a different way.

Verse 1
Girl I'm in love with you
But this ain't the honeymoon
Past the infatuation phase
Right in the thick of love
At times we get sick of love
It seems like we argue everyday

As aforementioned the male speaker loves the girl he is talking to, because he is singing “Girl, I’m in love with you”. So it’s quite obvious that he loves her. Besides there is a Metaphor in the next line (“honeymoon”). The second and third lines want to express that they aren’t newly in love anymore. In addition the phrase “right in the thick of love” means that love can sometimes be confusing. And sometimes they don’t want to see each other and want to give up everything, because the speaker says that “it seems like we argue everyday”.

Bridge
I know I misbehaved
And you made your mistakes
And we both still got room left to grow
And though love sometimes hurts
I still put you first
And we'll make this thing work
But I think we should take it slow

In the bridge there is another metaphor, “still got room left to grow”, which means that the speaker and his girlfriend don’t limit each others freedom and there is also a personification (“love sometimes hurts”), which stresses the bad sides of love. The girl the speaker is talking to is still the most important person in his life, because she still comes first. And with the word “thing” he means their relationship.

Verse 2
This ain't a movie no
No fairy tale conclusion ya'll
It gets more confusing everyday
Sometimes it's heaven sent
Then we head back to hell again
We kiss then we make up on the way

“No fairy tale conclusion ya`ll” means that their relationship is something real and nothing that somebody invented. And he realizes that there will be no happy ending like in a movie (first line), because life always goes on and there will be always problems to solve. In the second verse you may find a contrast “hell” and “heaven” which stresses the ups and downs in a relationship even if you don’t expect them.

Bridge
I hang up you call
We rise and we fall
And we feel like just walking away
As our love advances
We take second chances
Though it's not a fantasy
I still want you to stay

In the next bridge there is again a contrast between “we rise and we fall”. This emphasizes the up and downs, like mentioned before. Furthermore the male speaker talks about a distance between the two of them (“And we feel like just walking away“), which also can be the leitmotif. In the second bridge there is another personification “love advances”. Further they want to start again from the beginning, because he is singing: “We take second chances”. And though not everything works out well, he still wants them to stay together, which you can see in the last two line of the bridge.

Verse 3
Take it slow
Maybe we'll live and learn
Maybe we'll crash and burn,
Maybe you'll stay, maybe you'll leave,
maybe you'll return
Maybe another fight
Maybe we won't survive
But maybe we'll grow
We never know baby you and I

The repetitions of maybe are quite eye-catching, because the appear five times and four times at the beginning of the sentences, so the speaker wants to emphasis that he is not quite sure about their relationship and how its going to continue. In addition there is a metaphor “crash” and “burn”. This metaphor is dramatic, because when you imagine a crash or something burning you associated something very negative with it. And in this verse you can find some contrast, like “stay” and “leave” or “fight” and “survive”. This also shows that the male speaker doesn’t know how their relationship will go on. But he accepts her decisions and supports her, whatever she wants to do (“Maybe you'll stay, maybe you'll leave, maybe you'll return”). Another noticeable stylistic device is that he uses a lot of negative words like “crash”, “burn”, “fight” or “leave”. In the third verse there is also the turning point marked by the BUT. At the turning point the attitude of the speaker changes and he still got hopes for their relationship and he hopes that they will be stronger, so can leave behind their past and their mistakes (last two lines). But he is not sure about that.

Chorus
We're just ordinary people
We don't know which way to go
'Cause we're ordinary people
Maybe we should take it slow
This time we'll take it slow
This time we'll take it slow

The phrase “We're just ordinary people” means that they aren’t something special and that they are like everybody else. So they also have problems and it is normal to have some. (next line) Moreover he repeats often the sentence “This time we'll take it slow”. You may conclude that they rushed at the beginning of their relationship, but this time they will try to change it and make it even better, because now they are going to take time. Furthermore he always talks of them as “we” which means that he includes the two of them in what he is saying and not only himself.The rhyme pattern only changes in the chorus and in verse 3. Before it was aabccb, but in the chorus it is ababbbbb.

Correspondence between statement and style: The rhyme pattern changes at the turning point, even though there is no real rhyme that also expresses his attitude towards love and relationships: that they are unsteady and can often change. At the turning point there is also a change of accords in the music. The statements he made and the style of language which are used in this song totally support each other.

Questions on the text

Oi! Just mind your language!

There are certain factors that influence and change British English. Firstly the media play an important role. They especially influence the pronunciation of children with various TV shows and advertising. That leads us to the change under the influence of language by youth language. Certain words change e.g. "cool" instead of "whizzer". Another important influence is the American slang. For instance "barf" for "vomit" or neologisms like "pre-enjoyed" are now used in British English, too. A new development is the adoption of slang words in credible dictionaries. The most peculiar change is the spreading of Estuary English from London to the rest of the country. This spreading of the cognifying London English is probably the most recognisable factor for the change of language becoming less important.

Homework

Received Pronunciation

1. definition

2. sample

3. special sounds

Questions on the text "Lobbying and PACs" 19th of October 2009

1. a) direct lobbying

  • face-to-face meetings
  • different lobbyists join together to present their point of view (coalition approach)

b) indirect lobbying

  • massive letter-writing

=> information about the concerns they represent

=> educate public officials about a specific point of view

Summary of a poll

Elections

in the USA
in Germany
  1. The CDU/CSU won the elections with 33.8 percent. They will form the government with
  2. the FDP. The FDP had one of their best election result ever (14.6 %)
  3. the opposition will be led by the SPD that had one of their worst votings (23.0 %)(compared with the last election they had a loss of 11.2 %) and now they even try to make friends with
  4. the Linke. They won in 15 electoral districts. That's 11 districts more than last time. They got 11.9 percent. That's even more than
  5. the Bündnis '90/ die Grünen because they only got 10.7 percent.
  6. All other parties together got 6.0 percent