Advertising: Unterschied zwischen den Versionen
Aus RMG-Wiki
K (→More print adverts for analysis) |
K (→How Advertising works) |
||
| Zeile 1: | Zeile 1: | ||
=How Advertising works= | =How Advertising works= | ||
| + | |||
| + | * [[Media:advertising.pdf |Advertising: Analysis, how it works, subliminal approach]] | ||
* [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | * [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | ||
Version vom 21. März 2010, 23:53 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
