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*[http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie Vodka]
 
*[http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie Vodka]
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1. What product is advertised/for sale?  
 
1. What product is advertised/for sale?  

Version vom 21. März 2010, 21:58 Uhr

Inhaltsverzeichnis

This is me

12th grade (main courses are English LK Englisch/Thelenberg 2009 11 and Maths)

love music and dancing, writing and reading, my tomcat, jamming with others and playing my piano, singing

interested in stuff like cooking, baking, languages (eventhough I hate the vocabulary and grammar part, speaking them is so much more fun), travelling

my favourite animals are cats because they are self-dependent and free

things I really would like to do are: visiting Moni in Columbia, travelling to Australia and Cuba

LK English

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The advert Luxembourg meat ...
question answer
what product? There is no real product. They want to call public attention to prostitution and what problems it causes.
aim and target group? Everybody, especially the ones that pay prostitutes.
elements (description, relation between them? ...
how is "customers'" attention attracted? It is attracted by a naked woman who is captured in a box that is covered by a clingfilm. She looks quite powerless and also a bit sad. The whole picture appears to be a picture of a packed box for meat. The shocking fact is that instead of meat there is a woman inside of it.
message (of text and image)? The message is that prostitution should not be supported and be forbidden!
how does the advert work, how are people influenced/conviced?
  • advert appeals to ...compassion, shock
  • message is supported by ...shocking facts in the left corner
  • advert uses customers' wishes, fears, etc. to ...convince the customers of its opinion
  • rhetorical and stylistic devices in language and imagery:
  • reader makes associations with/is reminded of ...a product from the supermarket e.g. meat?



1. What product is advertised/for sale?

2. Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.

3. What group(s) of people is this advert directed at?

4. What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?

5. How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?


The product that is advertised is Prairie vodka and in this picture there is just one slogan which says: “Let the Prairie in.” In the foreground of the advertisement you can see a rather beautiful woman wearing a long white dress and black high heels. In her right hand she’s got a glass full of the advertised vodka which is quite difficult to spot. She has got long curly hair which makes her combined with the two wolves standing next to her look very wild, free and strong. The wolf in the middle ground of the advertisement even howles, which even underlines this statement. They seem to be standing on a balcony somewhere in the center of a city because in the background there are a lot of sculptures made of stone and a skyline by night with lots of skyscrapers. The whole picture is drawn in quite dark colors or rather just black and white except the woman’s skin and the skyline. The emblem of Prairie Vodka above the scene, which more or less reminds the viewer of a full moon, is another eye-catcher because it is bright orange.

The advert is addressed to young adults. It is especially directed at women because this woman on the advert is very attractive and women might want to be as wild and good looking and as self confident and independent as this woman seems to be. That’s why they would possibly buy the product. Men are also addressed but a little differently because they may think that drinking Prairie vodka would make them worth a woman like the one in the advert.

The rhetorical trick which is used is that the name of the product is used in a different context. It is taken literally and on this base the photo was created. “Let the Prairie in”, also is an order which underlines that you can also be wild even if you are living in a city and that all you need for this is this specific vodka.

Poetry

  • you are like a cat
    = so strong so slim and so fast
  • you are like a rainbow that appears on a sky full of clouds
    = gives hope
  • your eyes are just as deep and as blue as the sea
    = intelligence
  • your heart is as big as the heart of an elephant
    = you are very open-hearted
  • your love to me is like a bright and shining sun that breaks out of a black and stormy night
    = your love helps me to get out of my bad mood/gets me to overlook my own mistakes
  • your arms are the only ones strong enough to catch me if I fall
    = you are a good comforter
  • you are my heart
    = without you I can't live
  • you are as cunning as a fox
    = intelligence
  • you are like a diamond that I find in the innermost of a mountain
    = precious, rare, expensive, very difficult to reach/find, beautiful
  • you are like the smile of a stranger when nobody is thinking of you
    = gives hope, makes me feel better


I shall forget you presently, my dear

Images

little day - short day/minimization => irony

Ordinary People - John Legend

Questions on the text

Oi! Just mind your language!

There are certain factors that influence and change British English. Firstly the media play an important role. They especially influence the pronunciation of children with various TV shows and advertising. That leads us to the change under the influence of language by youth language. Certain words change e.g. "cool" instead of "whizzer". Another important influence is the American slang. For instance "barf" for "vomit" or neologisms like "pre-enjoyed" are now used in British English, too. A new development is the adoption of slang words in credible dictionaries. The most peculiar change is the spreading of Estuary English from London to the rest of the country. This spreading of the cognifying London English is probably the most recognisable factor for the change of language becoming less important.

Homework

Received Pronunciation

1. definition

2. sample

3. special sounds

Questions on the text "Lobbying and PACs" 19th of October 2009

1. a) direct lobbying

  • face-to-face meetings
  • different lobbyists join together to present their point of view (coalition approach)

b) indirect lobbying

  • massive letter-writing

=> information about the concerns they represent

=> educate public officials about a specific point of view

Summary of a poll

Elections

in the USA
in Germany
  1. The CDU/CSU won the elections with 33.8 percent. They will form the government with
  2. the FDP. The FDP had one of their best election result ever (14.6 %)
  3. the opposition will be led by the SPD that had one of their worst votings (23.0 %)(compared with the last election they had a loss of 11.2 %) and now they even try to make friends with
  4. the Linke. They won in 15 electoral districts. That's 11 districts more than last time. They got 11.9 percent. That's even more than
  5. the Bündnis '90/ die Grünen because they only got 10.7 percent.
  6. All other parties together got 6.0 percent