Advertising: Unterschied zwischen den Versionen
Aus RMG-Wiki
K (→More print adverts for analysis) |
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*[http://adsoftheworld.com/files/images/original_p_manifestostamp.jpg Levis1] | *[http://adsoftheworld.com/files/images/original_p_manifestostamp.jpg Levis1] | ||
*[http://adsoftheworld.com/files/images/original_country_1440x900.jpg Levis 2] | *[http://adsoftheworld.com/files/images/original_country_1440x900.jpg Levis 2] | ||
| − | *[http://adsoftheworld.com/ | + | *[http://adsoftheworld.com/media/print/leroy_merlin_bitches_2?size=_original DIY Advert] |
| − | *[http://adsoftheworld.com/ | + | *[http://adsoftheworld.com/media/print/deutsche_verkehrs_wacht_buckle_up?size=_original Buckle up ...] |
| − | *[http://adsoftheworld.com/ | + | *[http://adsoftheworld.com/media/print/aigle_boots?size=_original Wellies] |
*[http://adsoftheworld.com/files/images/Reggaefest-Woman.jpg Reggaefest] | *[http://adsoftheworld.com/files/images/Reggaefest-Woman.jpg Reggaefest] | ||
*[http://adsoftheworld.com/files/images/JBS_Toilet.jpg Men's Underwear] | *[http://adsoftheworld.com/files/images/JBS_Toilet.jpg Men's Underwear] | ||
*[http://adsoftheworld.com/files/images/SKINSHeary3.jpg Sportswear] | *[http://adsoftheworld.com/files/images/SKINSHeary3.jpg Sportswear] | ||
Version vom 18. März 2010, 00:36 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
