Advertising: Unterschied zwischen den Versionen
Aus RMG-Wiki
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K (→How Advertising works) |
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* [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | * [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | ||
| − | * [http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html Effects of Advertising and how it works | + | * [http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html Effects of Advertising and how it works] |
| + | '''Examples:''' | ||
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| + | <small>Women as target 1</small> | ||
| + | {{#ev:youtube |v2645ispZ3Q}} | ||
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| + | <small>Men as target?</small> | ||
| + | {{#ev:youtube |c_o0iYavBGo}} | ||
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| + | |||
| + | <small>Women as target 2 - Feeding them</small> | ||
| + | {{#ev:youtube |mqqO_KvqLAY}} | ||
=Looking at print-adverts= | =Looking at print-adverts= | ||
Version vom 15. März 2010, 22:53 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the taerget group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
