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*rhetorical and stylistic devices in language and imagery: the black ribbons, which represent death, are used to save somebodys life | *rhetorical and stylistic devices in language and imagery: the black ribbons, which represent death, are used to save somebodys life | ||
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| + | ==Essay== | ||
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| + | Advertising works pretty easy, which i will show you on the advert of "Deutsche Verkehrswacht" to buckle up. | ||
| + | The advert shows four framed photos of people different ages and different genders. The first three persons are dead, which is symbolized by the black ribbon on the upper corner of the pictures. The person of the last photo uses this black ribbon as a seatbelt. The first thing you notice, when you look at the advert is the big contrast between the bright wall and the black ribbons. Because of the bright clothes the persons are wearing, the contrast get even stronger. On this way the costumers' attention is easily attracted. So the customer thinks about the advert and understands the message of the image, that you will probably die, if you don't use a seatbelt. The advert also uses costumers' fears of being dead or injured after a car accident. | ||
Version vom 23. März 2010, 12:17 Uhr
Inhaltsverzeichnis |
About me
- born on the 7th August 1991
- live in in the nice village westheim
- like going to concerts and festivals
- hate getting up early in the morning
Thoughts about the election in germany
- The party "SPD" is the biggest loser in this election because 23,4% is its lowest election result in history. I think a reason for this is that a lot of people who elected "SPD", decided to vote "Die Linke", which reached more than 10% the first time.
- The big winner of the rather small parties is "Die Piratenpartei". Especially young voters, decided to elect them. I think this is just because of their name! And a lot of people who don't care who to reign germany just read "Die Piratenpartei" and thought "Ahh. pretty cool name".
- Another big winner is the party "FDP", which reigns germany now with "CSU/CDU"
- The voter turnout this year was very low. I think especially young voters don't care about electing.
New president of the USA: Barack Obama
people expect from him
hope for Obama
Vocabulary
| english | deutsch |
|---|---|
| US Constitution | Verfassung d. Vereinigten Staaten |
| amendment | Zusatzartikel |
| citizen | (Staats)bürger |
| bill | Gesetzesentwurf |
| to overrule | ablehnen |
| Unalienable/inalienable rights | unveräußerliche Rechte |
| constitutional right | verfassungsmäßiges Recht |
| to draft | entwerfen |
| impeachment | Amtsenthebungsverfahren |
| representative | Abgeordneter/(allgem.)Vertreter |
| federal government | Bundesregierung |
| checks and balances | Gewaltenteilung |
| to appoint | einsetzen |
| federalism | Föderalismus |
| compete for the presidency | um die Präsidentschaft kämpfen |
| inaugural address | Antrittsrede |
| english | deutsch |
|---|---|
| ballot | Stimmzettel |
| term of office | Amtszeit |
| universal suffrage | allgemeines Wahlrecht |
| voter registration | Wählerregistrierung |
| majority | Mehrheit |
| majority vote | Mehrheitswahlrecht |
| minority | Minderheit |
| to consent to | zustimmen |
| to resign | zurücktreten |
| delegate | Delegierter |
| electorate | Wahlberechtigte |
| eligible | berechtigt |
| unalienable | unabdingbar |
| embassy | Botschaft |
| to ratify | bestätigen |
| to overthrow | stürzen |
| opinion poll | Meinungsumfrage |
Adverts
| question | answer |
|---|---|
| what product? | To buckle up |
| aim and target group? | Everyone who drives with a car |
| elements (description, relation between them? | Four framed pictures of persons on a bright wall; the first persons are dead , which you see at the black ribbon at that position of the picture; the last person uses that black ribbon as a seatbelt |
| how is "customers'" attention attracted? | contrast between the bright wall and the black ribbon |
| message (of text and image)? | If you don´t use a seatbelt you will possibly die, when you have a car accident. |
| how does the advert work, how are people influenced/conviced? |
|
Essay
Advertising works pretty easy, which i will show you on the advert of "Deutsche Verkehrswacht" to buckle up. The advert shows four framed photos of people different ages and different genders. The first three persons are dead, which is symbolized by the black ribbon on the upper corner of the pictures. The person of the last photo uses this black ribbon as a seatbelt. The first thing you notice, when you look at the advert is the big contrast between the bright wall and the black ribbons. Because of the bright clothes the persons are wearing, the contrast get even stronger. On this way the costumers' attention is easily attracted. So the customer thinks about the advert and understands the message of the image, that you will probably die, if you don't use a seatbelt. The advert also uses costumers' fears of being dead or injured after a car accident.
