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*advert uses customers' fears of being dead or injured after a car accident  
 
*advert uses customers' fears of being dead or injured after a car accident  
 
*rhetorical and stylistic devices in language and imagery: the black loops, which represent death, are used to save somebodys life  
 
*rhetorical and stylistic devices in language and imagery: the black loops, which represent death, are used to save somebodys life  
*reader makes associations with/is reminded of ...?
 
 
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Version vom 22. März 2010, 14:50 Uhr

Inhaltsverzeichnis

About me

  • born on the 7th August 1991
  • live in in the nice village westheim
  • like going to concerts and festivals
  • hate getting up early in the morning


Thoughts about the election in germany

  1. The party "SPD" is the biggest loser in this election because 23,4% is its lowest election result in history. I think a reason for this is that a lot of people who elected "SPD", decided to vote "Die Linke", which reached more than 10% the first time.
  2. The big winner of the rather small parties is "Die Piratenpartei". Especially young voters, decided to elect them. I think this is just because of their name! And a lot of people who don't care who to reign germany just read "Die Piratenpartei" and thought "Ahh. pretty cool name".
  3. Another big winner is the party "FDP", which reigns germany now with "CSU/CDU"
  4. The voter turnout this year was very low. I think especially young voters don't care about electing.

New president of the USA: Barack Obama

people expect from him

  1. What the world expects from Obama

hope for Obama

  1. Latin america: People see ray of hope in Obama


Vocabulary

Constitution and rights
english deutsch
US Constitution Verfassung d. Vereinigten Staaten
amendment Zusatzartikel
citizen (Staats)bürger
bill Gesetzesentwurf
to overrule ablehnen
Unalienable/inalienable rights unveräußerliche Rechte
constitutional right verfassungsmäßiges Recht
to draft entwerfen
impeachment Amtsenthebungsverfahren
representative Abgeordneter/(allgem.)Vertreter
federal government Bundesregierung
checks and balances Gewaltenteilung
to appoint einsetzen
federalism Föderalismus
compete for the presidency um die Präsidentschaft kämpfen
inaugural address Antrittsrede


Democratic principles
english deutsch
ballot Stimmzettel
term of office Amtszeit
universal suffrage allgemeines Wahlrecht
voter registration Wählerregistrierung
majority Mehrheit
majority vote Mehrheitswahlrecht
minority Minderheit
to consent to zustimmen
to resign zurücktreten
delegate Delegierter
electorate Wahlberechtigte
eligible berechtigt
unalienable unabdingbar
embassy Botschaft
to ratify bestätigen
to overthrow stürzen
opinion poll Meinungsumfrage


Adverts

The advert xy ...
question answer
what product? To buckle up
aim and target group? Everyone who drives with a car
elements (description, relation between them? Four framed pictures of persons on a bright wall; the first persons are dead , which you see at the black loops at that position of the picture; the last person uses that black loop as a seatbelt
how is "customers'" attention attracted? contrast between the bright wall and the black loops
message (of text and image)? If you don´t use a seatbelt you will possibly die, when you have a car accident.
how does the advert work, how are people influenced/conviced?
  • advert appeals to everyone who drives with a car
  • advert uses customers' fears of being dead or injured after a car accident
  • rhetorical and stylistic devices in language and imagery: the black loops, which represent death, are used to save somebodys life