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|how does the advert work, how are people influenced/convinced?
 
|how does the advert work, how are people influenced/convinced?
 
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*advert appeals nearly everybody
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*advert applies nearly everybody
 
*"aha"-effect when you have understood the message
 
*"aha"-effect when you have understood the message
 
*message is supported by the four photos
 
*message is supported by the four photos
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*advert uses customers' fear of death
 
*advert uses customers' fear of death
 
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===Writing===
  
 
== US politics ==
 
== US politics ==

Version vom 22. März 2010, 11:05 Uhr

Inhaltsverzeichnis

English - LK 09/11

The advert "Buckle up ..."
question answer
what product? using seat belts
aim and target group? car drivers/users
elements? photos of four people, three of them marked with black ribbon => dead, in one picture the black ribbon stands for a seat belt
how is "customers'" attention attracted? no writing, message not to understand on first view
message? seat belts rescue lifes
how does the advert work, how are people influenced/convinced?
  • advert applies nearly everybody
  • "aha"-effect when you have understood the message
  • message is supported by the four photos
  • viewer is reminded of how fast a car accident can happen and how bad this can end
  • advert uses customers' fear of death

Writing

US politics

Terms/phrases about "US politics"

  1. president = Präsident
  2. constitution = Verfassung
  3. law = Gesetz
  4. presidency = Präsidentschaft
  5. party = Partei
  6. "bully pulpit" = "Tyrannenkanzel"
  7. political acumen = politischer Scharfsinn
  8. economy = Wirtschaft
  9. equal rights = Gleichberechtigung

Expectations in Obama

  1. Great expectations for Obama abroad
  2. A top 10 of the most important expectations

German politics

  • the "black-yellow coalition" is i think the best one we could get
  • hopefully they will really be able to lower the taxes and reboost the economy
  • according to the videos about Mr. Westerwelle which can be seen online, i don´t think he is the right one to become foreign minister