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|aim and target group? | |aim and target group? | ||
| − | |people who like reggae | + | |people who like reggae; people who want to break out of normal life |
|- | |- | ||
|elements (description, relation between them? | |elements (description, relation between them? | ||
| − | |You see a pretty woman who wears a normal dress. Her hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. | + | |You see a pretty woman who wears a normal/ conservative dress. Her hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. |
|- | |- | ||
|how is "customers'" attention attracted? | |how is "customers'" attention attracted? | ||
| − | |By using a detail - the dreadlocks in the woman's hair - a customer wonders what that is because the first impression is that it looks strange, something isn't right. | + | |By using a detail - the dreadlocks in the woman's hair - a customer wonders what that is because the first impression is that it looks strange, something isn't right. Men are attracted by her beauty. |
|- | |- | ||
|message (of text and image)? | |message (of text and image)? | ||
Version vom 22. März 2010, 10:49 Uhr
Inhaltsverzeichnis |
Elections in Germany and America
Election in Germany
- The last election in Germany took place on September 27.
- About 70 % of the people who have the right to vote participated in the election.
- The result is that Angela Merkel is the chancellor of the Federal Republic of Germany.
Obama as president
Expectations of the Americans
The Obama Presidency: Between reality and expectation An Arabe reports about what the world expects from Obama. The new president should finish the wars in Iraq and Afghanistan which are high expectations. The author of the article questions if Obama is really able of improving something.
Hopes of the Americans
Let`s face it: Obama is a failure Obama wanted a health care reform but now it seems as if the reality finally has arrived in the White House. And the hopes of the Americans are very little.
Poetry
- Love makes you feel as if you can fly. (Flying is sth. special, it makes you feel free and great.)
- Love is a prison that you can't escape from. (Love can limit your freedom. If you are in love with someone who is not interested in you and if you can't stop loving him, it feels like prison.)
- If you are in love, it feels like being in spring - even if it is the hardest winter. (You feel young, free and new born. You think that you can achieve everything. A new love is like a new start.)
- Your eyes are brown like the most delicious choco-donuts. (If you can't resist choco-donuts, you can't resist him.)
- Love gives life a sense. (It's dangerous if you depend too much on your partner but it can also make your life worth living.)
- A new love frees you from your old chains. (It makes you forget things that happened in the past.)
| question | answer |
|---|---|
| what product? | Reggaefest |
| aim and target group? | people who like reggae; people who want to break out of normal life |
| elements (description, relation between them? | You see a pretty woman who wears a normal/ conservative dress. Her hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. |
| how is "customers'" attention attracted? | By using a detail - the dreadlocks in the woman's hair - a customer wonders what that is because the first impression is that it looks strange, something isn't right. Men are attracted by her beauty. |
| message (of text and image)? | "There is only one day to Reggae" says the text. And in the woman's hair is exactly one strand of dreadlocks. Dreadlocks are often weared by Reggae musicians - that's the connection between text and image. Another connection is the stressed "one". One day, one strand. Both seems not much, so if you want to go to the Reggaefest you have to be careful not to forget the date. |
| how does the advert work, how are people influenced/conviced? |
|
