Advertising: Unterschied zwischen den Versionen
Aus RMG-Wiki
K (→How Advertising works) |
K (→Looking at print-adverts) |
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# What group(s) of people is this advert directed at? | # What group(s) of people is this advert directed at? | ||
# What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed? | # What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed? | ||
| − | # How is the | + | # How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader? |
:* [http://contexts.org/socimages/files/2008/07/bmw_first.jpg BMW - Advert] | :* [http://contexts.org/socimages/files/2008/07/bmw_first.jpg BMW - Advert] | ||
:* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | :* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | ||
:* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | :* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | ||
Version vom 18. März 2010, 00:17 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
