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==Looking at print-adverts==
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=How Advertising works=
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* [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works]
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* [http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html Effects of Advertising and how it works.]
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=Looking at print-adverts=
 
Answer the following questions for one of the adverts listed below:
 
Answer the following questions for one of the adverts listed below:
 
# What product is advertised/for sale?
 
# What product is advertised/for sale?

Version vom 15. März 2010, 22:34 Uhr

How Advertising works


Looking at print-adverts

Answer the following questions for one of the adverts listed below:

  1. What product is advertised/for sale?
  2. Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
  3. What group(s) of people is this advert directed at?
  4. What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
  5. How is the taerget group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?