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=[[LK Englisch/Thelenberg 2006 08 | <font size="4"><span style="color:#C00000">English - LK 09/11</span></font> ]]=
 
=[[LK Englisch/Thelenberg 2006 08 | <font size="4"><span style="color:#C00000">English - LK 09/11</span></font> ]]=
  
==Advertisement==
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==Homework==
{| class="prettytable sortable"
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|+ The advert "Buckle up ..."
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|- style="background: #DDFFDD;"
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! question
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! answer
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|-
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|what product?
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|using seat belts
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|-
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|aim and target group?
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|car drivers/users
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|-
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|elements?
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|photos of four people, three of them marked with black ribbon => dead, in one picture the black ribbon stands for a seat belt
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|-
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|how is "customers'" attention attracted?
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|no writing, message not to understand on first view
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|-
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|message?
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|seat belts rescue lifes
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|-
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|how does the advert work, how are people influenced/convinced?
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|
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*advert applies nearly everybody
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*"aha"-effect when you have understood the message
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*message is supported by the four photos
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*viewer is reminded of how fast a car accident can happen and how bad this can end
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*advert uses customers' fear of death
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|}
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In the advert "buckle up" by "Deutsche Verkehrswacht" especially car drivers but in general everyone using cars shall be reminded of using seat belts. In the advert the photos of four people are shown. Three of this photos are marked with black ribbons, which symbolize for the death of the people shown in the photos. In the fourth picture there also is a black ribbon, but it lies around the man's breast. Instead of death this ribbon sybolizes a seat belt. So a contrast is created between death and the usage of  seat belts, which clearly shows that seatbelts are saving lives. The advantages of this advert are that it applies to nearly everyone and that it reminds the viewers of how fast car accidents can happen. Furthermore the viewer is happy when he has underrstood the message of the advert, which is not easy to understand on the first view. All in all this is an really nice advert about a serious topic.
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===Questions on the text===
  
== US politics ==
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1. The author considers the bombings of Bali and Kenya as one of the most distressing developments of the year because it hit some poor countries which take the biggest part of their income from the tourism and can't afford it to get lost. In countries like those tourism is the best and sometimes only way out of poverty. The author for example thinks of the employment in the region of Bali sinking by more than 20%. And because of especially Bali being an outrider for the region the attacks might influence not only the directly hit countries but also their surrounding ones.
  
=== Terms/phrases about "US politics" ===
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2.The author mentions that tourism, especially the one of the backpackers takes an important role in creating a "world based on mutual respect and understanding between peoples". The development of the backpackers' movement is one of the most significant global social development in our time. As the author says the backpackers respect local cultures more than conservative tourists. Furthermore the money spend by backpackers is more likely to stay in the region they are travelling to and not going to foeign tourism companies. Especially the rapid growth of the number of backpackers is seen as a positive development by the author.
 
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#president = Präsident
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#constitution = Verfassung
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#law = Gesetz
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#presidency = Präsidentschaft
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#party = Partei
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#"bully pulpit" = "Tyrannenkanzel"
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#political acumen = politischer Scharfsinn
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#economy = Wirtschaft
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#equal rights = Gleichberechtigung
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=== Expectations in Obama ===
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#[http://www.csmonitor.com/2009/0105/p05s01-wogn.html Great expectations for Obama abroad]
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#[http://www.itop10.com/a27_top-10-expectations-from-obama.aspx A top 10 of the most important expectations]
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== German politics ==
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* the "black-yellow coalition" is i think the best one we could get
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* hopefully they will really be able to lower the taxes and reboost the economy
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* according to the videos about Mr. Westerwelle which can be seen online, i don´t think he is the right one to become foreign minister
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Aktuelle Version vom 21. Februar 2011, 10:42 Uhr

English - LK 09/11

Homework

Questions on the text

1. The author considers the bombings of Bali and Kenya as one of the most distressing developments of the year because it hit some poor countries which take the biggest part of their income from the tourism and can't afford it to get lost. In countries like those tourism is the best and sometimes only way out of poverty. The author for example thinks of the employment in the region of Bali sinking by more than 20%. And because of especially Bali being an outrider for the region the attacks might influence not only the directly hit countries but also their surrounding ones.

2.The author mentions that tourism, especially the one of the backpackers takes an important role in creating a "world based on mutual respect and understanding between peoples". The development of the backpackers' movement is one of the most significant global social development in our time. As the author says the backpackers respect local cultures more than conservative tourists. Furthermore the money spend by backpackers is more likely to stay in the region they are travelling to and not going to foeign tourism companies. Especially the rapid growth of the number of backpackers is seen as a positive development by the author.