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K (Advertisment)
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The statements he made and the style of language which are used in this song totally support each other.
 
The statements he made and the style of language which are used in this song totally support each other.
  
=== Advertisment ===
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= Advertisement =
  
 
{| class="prettytable sortable"  
 
{| class="prettytable sortable"  
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|-
 
|-
 
|aim and target group?
 
|aim and target group?
|aim: attract more people to the Reggeafest
+
|aim: attract more people to the Reggaefest
target group: people who like Reggea and people who are usually not interested in Reggea
+
target group: people who like Reggae and people who are usually not interested in Reggae
 
|-
 
|-
 
|elements (description, relation between them?
 
|elements (description, relation between them?
|background and dress are pastel-coloured (soft/light blue) wich stresses the image of the girl, that she is innoncent and conservative, but the hairties are green and red. This colours don't harmonise with the light blue dress. And the dreadlock is a contrast to the straight hair.
+
|Background and dress are pastel-coloured (soft/light blue) wich stresses the image of the girl, that she is innocent and conservative and she got a pale skin. But the hairties on her dreadlock are green and red. This colours don't harmonise with the light blue dress. And the dreadlock is a contrast to the straight hair.
 
|-
 
|-
 
|how is "customers'" attention attracted?
 
|how is "customers'" attention attracted?
|the advertisment catch the attention by a pretty girl, who looks at the first sight rather conservative and innoncent, but if you look closer you can see the dreadlock, which is a sign of rebellion.
+
|The advertisement catches the attention of the customer by a pretty girl, who looks at the first sight rather conservative and innocent, but if you look closer you can see the dreadlock, which is a sign of rebellion.
 
|-
 
|-
 
|message (of text and image)?
 
|message (of text and image)?
|There's only one day to Reggea. So you should take the chance and go to the festival.
+
|There's only one day to Reggae. So you should take the chance and go to the festival.
 
The message of the image is that eventhough the girl looks rather conservative (dress, hairstyle, necklace), she wants to break out and rebel (one dreadlock)
 
The message of the image is that eventhough the girl looks rather conservative (dress, hairstyle, necklace), she wants to break out and rebel (one dreadlock)
 
|-  
 
|-  
Zeile 173: Zeile 173:
 
*message is supported by "one day" and "one dreadlock"
 
*message is supported by "one day" and "one dreadlock"
 
*advert uses customers' wishes to be different and break out of the everyday life
 
*advert uses customers' wishes to be different and break out of the everyday life
*rhetorical and stylistic devices in language and imagery: exaggeration "only one day"
+
*rhetorical and stylistic devices in language and imagery: exaggeration "only one day"; Contrast between the conservative, young, pale skinned girl and Rastafarians who would we the "normal" visitors of the Reagge festival. Contrast of the colours: usually red, green and yellow but in the advertisement pastel colours
*reader makes associations with themselve, especially girls
+
*reader usually don't associate a conservative looking, pale skinned girl with a Reggae festival. Usually they associate with a Reaggae festival a Rastafarian.  --> funny 
 
|}
 
|}
 +
 +
 +
'''The advert Reggaefest'''
 +
 +
The advertisement is about a Reggaefest, which is on august the 15th in the Shaw Millennium Park.
 +
The advert aims to attract more people to come to the Reggaefest. The target group are people who already are interested in Reggae, but particularly it’s for people who are usually not into Reggae, but who want to try something new and different.
 +
In the centre of the advertisement you can see a pretty, but rather conservative looking, girl. She has blond and straight hair. Furthermore she looks fascinated by something, because she is looking in the distance and her mouth is a little bit opened. Moreover she wears a light blue dress with rushing and a necklace which seems to be quite old fashioned, this stresses her image of a conservative and innocent girl. But in contrast to her conservative looks, she got one dreadlock with two hair ties in it, a red and a green one. These colours don’t harmonise with the light blue dress. And the dreadlock stick out of her straight hair. Not only her dress is light blue, but also the background of the advertisement is pale blue.
 +
The advertisement catches the attention by a pretty girl, who looks at the first sight rather conservative and innocent, but if you look closer you can see the dreadlock, which is a sign of rebellion.
 +
The message of the text is that there’s only one day to Reggae. So you should take the chance and go to the festival. And the image wants to express that even though the girl looks rather conservative, because of her dress, hairstyle and the necklace, she wants to break out of the every day life and rebel with this one dreadlock.
 +
The advertisement works because it uses the customer’s wishes to be different and to break out of their everyday life. And because there are a lot of people who want to try something knew, the advert appeals to many people. Besides the message is supported by the one dreadlock, because the Reggae festival just take place one day. So the message of this one day is emphasized by the one dreadlock. Moreover the slogan is an exaggeration, because there will be many other Reggae events, maybe not in the Shaw Millennium Park, but somewhere else. But with this slogan the people will think it’s their only time to go to a Reggae festival. So they will take the chance.
 +
Additionally the advertisement works, because everyone can identify the girl with themselves. Because everyone wants to be different in a way and sometimes wants to break out of the everyday life. As well the advertisement is kind of funny because the reader wouldn’t associate with the girl a Reggae festival. If you think of Reggae, you associate Rastafarians with it, not a conservative, young and pale skinned girl. Also the pastel colours of the advertisements aren’t colours you would associate with Reggae. Usually bright and vivid colours, like red, green and yellow symbolise Reggae.
 +
 +
='''Characterization: the outsider/loser'''=
 +
The picture is a close up so you only see the head of a young guy who is in his teenage. He got a round face so you can conclude that he is a thick. And he got a cropped hair and short bangs.  Furthermore he is looking to the ground and the corners of his mouth point down. Thats why he seems to be sad and depressed. In addition is eyes aren't focused, he looks somewhere in the distance so he appears to be in thoughts.
 +
 +
=Two  main Characters: Personality, Family, Career=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Morris Zapp ==
 +
* 40 years old
 +
* smoker
 +
* he never left america so far
 +
* long gorilla-like arms
 +
* professor of English
 +
* cannot swim
 +
* light-headed
 +
* veteran of long distance flying
 +
* he exaggerates
 +
* he's got a wife
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
== Philipp Swallow==
 +
* afraid of flying
 +
* 40 years old
 +
* unaccustomed to traveling
 +
* unconfident
 +
* infinitely suggestable
 +
* observes other people
 +
* conservative/traditional
 +
* married too
 +
* good imagination
 +
* professor of English
 +
* excited about flying/travelling
 +
</div>
 +
|}
 +
 +
=University Life and Academical System=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Euphoric State University ==
 +
* State University of Euphoria (formal name)
 +
* one of America's major universities
 +
* design is a replica of the leaning tower of Pisa
 +
* white stone
 +
* twice the original size
 +
* with the most distinguished scholars pays the British visitor a huge salary
 +
* it is situated on the Western seaboard of America, between Northern and Southern California 
 +
* equipped with expensive laboratories, libraries, research grants and secretaries (wealthy university)
 +
* difficult to persuade staff to go to Rummidge because of the bad payment
 +
* not too difficult to obtain a bachelor's degree
 +
* the students have much freedom, learn as much as they want and can cheat easily
 +
* the pressure begins at the postgraduate level with many courses and assessments
 +
* finally the student can achieve the accolade of the PhD
 +
* students are left very much to their own devices
 +
* necessary credits are accumulated at free time
 +
* cheating at school is easy
 +
* students have time for sports, alcohol, entertainment, opposite sex
 +
* in the process of decline because of disruption by student militants and the right-wing Governor
 +
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
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background-color:#F5F5F5; align:left;">
 +
 +
== Rummidge ==
 +
* design is also a replica of the leaning tower of
 +
* civic redbrick
 +
* an average university (middling size and reputation)
 +
* professors only get a small amount of money
 +
* losing prestige because the values changed from old to new
 +
* mood is disgruntled and discouraged
 +
* the most highly-qualified and senior staff members are the ones who want to go to Euphoria
 +
* esoteric disciplines are offered: domestic appliance, tyre sciences and the biochemistry of the cocoa bean
 +
* students are formed and tested four times (eleven-plus, sixteen-plus, eighteen-plus and twenty-plus)
 +
* the "Big Push" takes place every year in June and is seen by many as the supreme moment of his life
 +
*situated in a large, graceless industrial city which is sprawled over the English Midlands (intersection of three motorways, twenty-six railway lines and half-a-dozen stagnant canals)
 +
* a long existing scheme for the exchange of visiting teachers
 +
* in the English Midlands
 +
* pressure is much bigger than in the US
 +
* student is lonely, forlorn, uncertain
 +
 +
</div>
 +
|}
 +
 +
=Life in the USA vs. Life in Britain=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== USA ==
 +
* American way of life: showers, cold beer, supermarkets, heated open-air swimming pools, multi-flavoured icecream, sunshine, parties and drinks, cheap tobacco
 +
* violent and melodramatic land
 +
* deep divisions of race and ideology
 +
* political assassinations
 +
* campuses in revolt
 +
* growing cities and devastated countryside
 +
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
==Britain==
 +
* lonely and boring life
 +
* it rains all day long
 +
* the British act like fags and then turn out not to be
 +
* they wolf canapés and gulp the gin
 +
* they talk in high, twittering voices
 +
* many industrial cities in the Midlands like Rummidge
 +
* drink tea every day (teatime)
 +
 +
</div>
 +
|}
 +
 +
 +
==Translation==
 +
 +
 +
Die zwei Protagonisten von Lodge sind geschickt gezeichnet das zu verkörpern was wir vermutet haben, sei es richtig oder falsch, als nationale Charaktere der stereotypischen Engländer und Amerikaner. Philipp Swallow ist ein höflicher, wohlgesitterter, zurückhaltender Artgenosse, der uns vorgestellt wird als ein Musterbeispiel eines beständigen Familienmannes, der sich seiner Frau Hilary und seinen zwei Kindern widmet. Als ein Literaturprofessor ist er farblos und ruhig; er lies Zeit verstreichen in Rummidge in einem Job mit einer Sackgasse, mit wenig Hoffnung auf eine Beförderung. Ein Mann, der sich gelangweilt fühlt und unerfüllt als er, wegen seinen neuen Abenteuer in Amerika, geht.
 +
 +
Morris Zapp, im Gegensatz dazu, ist ein dreister, angeberischer, lustiger Akademiker, der ein weltweites Ansehen erreicht hat als führendeer Experte, vor allem, in den ehrwürdigen Schriften von Jane Austen. Mit einem kleinen ordentlichen Schlag auf die Scheinheiligkeit der literarischen Welt, lässt uns Lodge erfahren, angesichts der Tatsache, dass Zapp obwohl er fünf wissenschaftliche Bücher über Austen schrieb, ihre Arbeit persönlich als langweilig empfindet. Eingenommen von seinem akademischen Können und da er ein unnachgiebiger Frauenheld war, scheint es nur passend für seine feministische Frau, Desiree, die einen groben Umgangston hat, dass sie ihm einen Pass gibt.
 +
 +
Während es Logde ein Vergnügen bereitet das Offensichtliche zu vergleichen, der schrille amerikanische Stil von dem brillianten und aggressiven Zapp mit dem eher höflichen, indirekten englischen Stil von dem schüchternen und sehr bescheidenen Swallow, scheint er seinen Lesern mitteilen zu wollen, dass das englische Schulwesen einige lockere Typen wie Morris Zapp gebrauchen könnte. Tatsächlich sagte Logde, während er sich in einem Interview in 1985 zu dem Charakter von Zapp äußerte, dass "da ein kleines bisschen von Morris Zapp in mir ist, denke ich, und ich gehe auf das geistreichen, aggressiven, stichelnden jüdischen Typ eines amerikanischen Akademikers. Ich habe immer das Gefühl, dass das Leben beginnt doppelt so schnell fortzufahren, wenn man in ihrer Gesellschaft ist."
 +
 +
= ''Religion and Politics'' =
 +
 +
Questions on the text
 +
 +
1. Is it important for the Americans, that their president is religious?
 +
 +
Yeees
 +
 +
 +
2. and why?
 +
 +
Because some people like it if a president mentiones god in every speech.
 +
 +
 +
3. Why do others think that there should be no connection between religion and politics?
 +
 +
Because religion has intruded improperly into the political sphere, including abortion, stem cell research, education, and the Iraq war.
 +
 +
 +
4. What is Pastor Ted Haggard's opinion on stem cell research?
 +
 +
He thinks it is as bad as "Hitler making lampshades out of human skin".
 +
 +
 +
5. What does he think about gay marriage?
 +
 +
He opposes it. He says that his church preserves the sanctity of marriage. Their position is that it's sacred and needs to be protected.
 +
 +
 +
6. Why won't he be successful in opposing gay marriage?
 +
 +
There is the global trend toward freedom, which he thinks is wonderful. But when everybody has a global trend toward freedom, then there are some areas where you're going to lose socially.
 +
Pew Forum research suggests he is right: the percentage of Americans who strongly oppose gay marriage fell from 41% in 1996 to 30% in 2003, while the numbers who favour or strongly favour it climbed by the same amount.
 +
 +
 +
7. Why do you think should the church not confuse its role with the state? Give an example.
 +
 +
The church needs to be able to express a moral imperative but not be able to have this moral rules as laws.
 +
Example: He preaches against pre-marital sex, but even if people decide to have pre-marital sex they should in his opinion not be arrested for it.
 +
 +
 +
8. Explain the quotation: "He is not your little Texan God?"! Referring to Ann Whitlock
 +
 +
She chose in her own heart to believe that everybody is made in Christ's image, but if she thinks something is wrong she really will speak out, and she thinks this country is on the wrong track. In her opinion Christ would have had a ball with the people Bush doesn't support. The people that Bush condemns would have been Christ's congregation, the outcasts of society. She believes Mr Bush is a sincere Christian - but too small-minded. God is bigger.
 +
 +
= Abiturvorbereitung =
 +
 +
== Translation ==
 +
 +
Karten aus  dem 13. Jahrhundert zeigten deutlich den Weg nach Paradis, eine Insel, östlich von Indien so unzugänglich, dass niemand beweisen konnte, dass es ein Mythos war. Die Ziele der mittelalterlichen Gelehrten, eingetragen in die Mappa Mundi, erscheinen lächerlich ungenau für moderne Reisende. Dennoch führen wir naiverweise, mehr denn je, die Suche nach unserem idealen verlorenen Paradis fort.
 +
Heute, wenn Lonely Planet, die Bibel der Rucksacktouristen, ihren 30. Geburtstag feiert, war die Suche nach Abenteurer noch nie so weit verbreitet. Exotische Ziele, außer Reichweite der Durchschnittsfamilie der Siebziegerjahre, sind heutzutage einfach zu erreichen. Ursprünglich, war der Reiseführer ein Wegweiser für den mittellosen und kühnen Jugendlichen – einen Gegensatz zu den eher konservativen Ferien. Nun, durch Erreichbarkeit solcher entlegenen Ziele, ebnet der bekannte Reiseführer Lonely Planet den Weg für den Massenmarkt. Die Autoren hatten das nötige Glück, zu einer Zeit als sich der Urlaubsmarkt dramatisch veränderte, mit Inspiration gesegnet zu sein.
 +
 +
=== Vocabulary ===
 +
 +
* audacious: (formal) adjective; willing to take risks or to do something shocking
 +
http://www.oxfordadvancedlearnersdictionary.com/dictionary/audacious
 +
* helmsman: noun; a person who steers a boat or ship
 +
http://www.oxfordadvancedlearnersdictionary.com/dictionary/helmsman
 +
* unsophisticated: adjective; simple and basic; not complicated
 +
http://www.oxfordadvancedlearnersdictionary.com/dictionary/unsophisticated

Aktuelle Version vom 21. Februar 2011, 15:07 Uhr

Inhaltsverzeichnis

The election in Germany

1. reasons for less voters

- the people are uninterested (especially the young)
- the people are indecisive
- the party platform is similar to other party platforms

2. counteractive measures

- even celebrities are setting a good example and are going to the polls
- attracting the people with small presents
- advertisement:
- on tv
- in the radion
- on the street

3. differences to America

- less enthusiasm compared to America
- Angela Merkel doesn`t have star qualities like Barack Obama


  1. an article after the election of Barack Obama
  2. What expectations of President-elect Obama can he fulfill


What do young people expect from Barack Obama?

- The young people think that Obama will make a difference
- They expect him to be a good leader for the country
- They hope that the American troops get home from Iraq as soon as possible
- The youth is concerned with the education that children get the help they needed so they don´t have to stay back
- They hope that Obama can change the economy

Why is the youth interested in Obama?

- "Obama is the embodiment of the possibility of the impossible dream" for youth who suffer unemployment and the lack of equal opportunities
- Obama is young and ambitious
- He broke the stereotype and became the first black American president
- Barack Obama is a moving speaker
- He is charismatic

Young people rally to Obama

Received Pronunciation

Definition
Received Pronunciation or RP is a pronunciation of standard British English based on the speech of educated speakers of southern British Englishis. This "prestige" accent is associated with the south-east, where most RP-speakers live or work, but it can be found anywhere in the country. Accents usually tell us where a person is from; RP tells us only about a person's social or educational background.
Listening examples
http://www.yorku.ca/earmstro/speech/dialects/rp/index.html
http://www.bl.uk/learning/langlit/sounds/case-studies/received-pronunciation/vowel-sounds-rp/ Listening example


Metaphors

  • Your smile is like a rising sun in the morning.
    rising sun = warm, shining
  • Your face is like the moon in the night.
    moon = shining, mysterious, beautiful
  • I´m your shoulder you can cry on.
    = she can count on him, she can trus him, he will comfort her
  • Your hair is like black silk.
    silk = valuable, shining, expenisive, smooth
  • You are my sun.
    sun = shining, light, warm
  • You are my religion.
    religion = divine
  • You are like a dream come true.
    dream = unreal
  • Without you i´m like a heart without blood.
    = he needs her, without her he is going to die


John Legend - Ordinary People

John Stephens or better known as John Legend was born on the 28th of December 1978 in Springfield, Ohio. At the age of four he started playing the piano and joined the choir at the age of seven. He is an American recording artist, musician and actor. Among others he worked together with Alicia Keys, Jay-Z, Kanye West and Fort Minor. Moreover he took part in the song “Yes we can” to support Barack Obama`s presidential candidature. He chose his stage name “John Legend from a nickname that was given to him by a friend because of his old school sound.

The song is about a male speaker who is talking to his girlfriend about the ups and downs of their relationship. He is wondering whether their relationship can endure these difficult times but he really hopes that they stay together. This is shown in the contrast in line 23-24 „Sometimes it's heaven sent/Then we head back to hell again“ 27 „ We rise and we fall“. The lyrical speaker loves his girlfriend (“Girl, I’m in love with you”), but is quite unsure about their relationship (often repetitions of “maybe”). Furthermore he and his girlfriend have been together for a long time („This ain't the honeymoon“). In addition the speaker is a realistic person („no fairy tale conclusion“; no „movie“), because he don’t believe in a happy ending. And in the song “way” appears in many ways, like “we don’t know which way to go”, “and we feel just like walking away” etc. That’s why “way” can be the leitmotif, because it shows up again and again, but always in a different way.

Verse 1
Girl I'm in love with you
But this ain't the honeymoon
Past the infatuation phase
Right in the thick of love
At times we get sick of love
It seems like we argue everyday

As aforementioned the male speaker loves the girl he is talking to, because he is singing “Girl, I’m in love with you”. So it’s quite obvious that he loves her. Besides there is a Metaphor in the next line (“honeymoon”). The second and third lines want to express that they aren’t newly in love anymore. In addition the phrase “right in the thick of love” means that love can sometimes be confusing. And sometimes they don’t want to see each other and want to give up everything, because the speaker says that “it seems like we argue everyday”.

Bridge
I know I misbehaved
And you made your mistakes
And we both still got room left to grow
And though love sometimes hurts
I still put you first
And we'll make this thing work
But I think we should take it slow

In the bridge there is another metaphor, “still got room left to grow”, which means that the speaker and his girlfriend don’t limit each others freedom and there is also a personification (“love sometimes hurts”), which stresses the bad sides of love. The girl the speaker is talking to is still the most important person in his life, because she still comes first. And with the word “thing” he means their relationship.

Verse 2
This ain't a movie no
No fairy tale conclusion ya'll
It gets more confusing everyday
Sometimes it's heaven sent
Then we head back to hell again
We kiss then we make up on the way

“No fairy tale conclusion ya`ll” means that their relationship is something real and nothing that somebody invented. And he realizes that there will be no happy ending like in a movie (first line), because life always goes on and there will be always problems to solve. In the second verse you may find a contrast “hell” and “heaven” which stresses the ups and downs in a relationship even if you don’t expect them.

Bridge
I hang up you call
We rise and we fall
And we feel like just walking away
As our love advances
We take second chances
Though it's not a fantasy
I still want you to stay

In the next bridge there is again a contrast between “we rise and we fall”. This emphasizes the up and downs, like mentioned before. Furthermore the male speaker talks about a distance between the two of them (“And we feel like just walking away“), which also can be the leitmotif. In the second bridge there is another personification “love advances”. Further they want to start again from the beginning, because he is singing: “We take second chances”. And though not everything works out well, he still wants them to stay together, which you can see in the last two line of the bridge.

Verse 3
Take it slow
Maybe we'll live and learn
Maybe we'll crash and burn,
Maybe you'll stay, maybe you'll leave,
maybe you'll return
Maybe another fight
Maybe we won't survive
But maybe we'll grow
We never know baby you and I

The repetitions of maybe are quite eye-catching, because the appear five times and four times at the beginning of the sentences, so the speaker wants to emphasis that he is not quite sure about their relationship and how its going to continue. In addition there is a metaphor “crash” and “burn”. This metaphor is dramatic, because when you imagine a crash or something burning you associated something very negative with it. And in this verse you can find some contrast, like “stay” and “leave” or “fight” and “survive”. This also shows that the male speaker doesn’t know how their relationship will go on. But he accepts her decisions and supports her, whatever she wants to do (“Maybe you'll stay, maybe you'll leave, maybe you'll return”). Another noticeable stylistic device is that he uses a lot of negative words like “crash”, “burn”, “fight” or “leave”. In the third verse there is also the turning point marked by the BUT. At the turning point the attitude of the speaker changes and he still got hopes for their relationship and he hopes that they will be stronger, so can leave behind their past and their mistakes (last two lines). But he is not sure about that.

Chorus
We're just ordinary people
We don't know which way to go
'Cause we're ordinary people
Maybe we should take it slow
This time we'll take it slow
This time we'll take it slow

The phrase “We're just ordinary people” means that they aren’t something special and that they are like everybody else. So they also have problems and it is normal to have some. (next line) Moreover he repeats often the sentence “This time we'll take it slow”. You may conclude that they rushed at the beginning of their relationship, but this time they will try to change it and make it even better, because now they are going to take time. Furthermore he always talks of them as “we” which means that he includes the two of them in what he is saying and not only himself.The rhyme pattern only changes in the chorus and in verse 3. Before it was aabccb, but in the chorus it is ababbbbb.

Correspondence between statement and style: The rhyme pattern changes at the turning point, even though there is no real rhyme that also expresses his attitude towards love and relationships: that they are unsteady and can often change. At the turning point there is also a change of accords in the music. The statements he made and the style of language which are used in this song totally support each other.

The advert Reggaefest
question answer
what product? Reggeafest
aim and target group? aim: attract more people to the Reggaefest

target group: people who like Reggae and people who are usually not interested in Reggae

elements (description, relation between them? Background and dress are pastel-coloured (soft/light blue) wich stresses the image of the girl, that she is innocent and conservative and she got a pale skin. But the hairties on her dreadlock are green and red. This colours don't harmonise with the light blue dress. And the dreadlock is a contrast to the straight hair.
how is "customers'" attention attracted? The advertisement catches the attention of the customer by a pretty girl, who looks at the first sight rather conservative and innocent, but if you look closer you can see the dreadlock, which is a sign of rebellion.
message (of text and image)? There's only one day to Reggae. So you should take the chance and go to the festival.

The message of the image is that eventhough the girl looks rather conservative (dress, hairstyle, necklace), she wants to break out and rebel (one dreadlock)

how does the advert work, how are people influenced/conviced?
  • advert appeals to people who wants to be different even just for one day
  • message is supported by "one day" and "one dreadlock"
  • advert uses customers' wishes to be different and break out of the everyday life
  • rhetorical and stylistic devices in language and imagery: exaggeration "only one day"; Contrast between the conservative, young, pale skinned girl and Rastafarians who would we the "normal" visitors of the Reagge festival. Contrast of the colours: usually red, green and yellow but in the advertisement pastel colours
  • reader usually don't associate a conservative looking, pale skinned girl with a Reggae festival. Usually they associate with a Reaggae festival a Rastafarian. --> funny


The advert Reggaefest

The advertisement is about a Reggaefest, which is on august the 15th in the Shaw Millennium Park. The advert aims to attract more people to come to the Reggaefest. The target group are people who already are interested in Reggae, but particularly it’s for people who are usually not into Reggae, but who want to try something new and different. In the centre of the advertisement you can see a pretty, but rather conservative looking, girl. She has blond and straight hair. Furthermore she looks fascinated by something, because she is looking in the distance and her mouth is a little bit opened. Moreover she wears a light blue dress with rushing and a necklace which seems to be quite old fashioned, this stresses her image of a conservative and innocent girl. But in contrast to her conservative looks, she got one dreadlock with two hair ties in it, a red and a green one. These colours don’t harmonise with the light blue dress. And the dreadlock stick out of her straight hair. Not only her dress is light blue, but also the background of the advertisement is pale blue. The advertisement catches the attention by a pretty girl, who looks at the first sight rather conservative and innocent, but if you look closer you can see the dreadlock, which is a sign of rebellion. The message of the text is that there’s only one day to Reggae. So you should take the chance and go to the festival. And the image wants to express that even though the girl looks rather conservative, because of her dress, hairstyle and the necklace, she wants to break out of the every day life and rebel with this one dreadlock. The advertisement works because it uses the customer’s wishes to be different and to break out of their everyday life. And because there are a lot of people who want to try something knew, the advert appeals to many people. Besides the message is supported by the one dreadlock, because the Reggae festival just take place one day. So the message of this one day is emphasized by the one dreadlock. Moreover the slogan is an exaggeration, because there will be many other Reggae events, maybe not in the Shaw Millennium Park, but somewhere else. But with this slogan the people will think it’s their only time to go to a Reggae festival. So they will take the chance. Additionally the advertisement works, because everyone can identify the girl with themselves. Because everyone wants to be different in a way and sometimes wants to break out of the everyday life. As well the advertisement is kind of funny because the reader wouldn’t associate with the girl a Reggae festival. If you think of Reggae, you associate Rastafarians with it, not a conservative, young and pale skinned girl. Also the pastel colours of the advertisements aren’t colours you would associate with Reggae. Usually bright and vivid colours, like red, green and yellow symbolise Reggae.

Characterization: the outsider/loser

The picture is a close up so you only see the head of a young guy who is in his teenage. He got a round face so you can conclude that he is a thick. And he got a cropped hair and short bangs. Furthermore he is looking to the ground and the corners of his mouth point down. Thats why he seems to be sad and depressed. In addition is eyes aren't focused, he looks somewhere in the distance so he appears to be in thoughts.

Two main Characters: Personality, Family, Career

Morris Zapp

  • 40 years old
  • smoker
  • he never left america so far
  • long gorilla-like arms
  • professor of English
  • cannot swim
  • light-headed
  • veteran of long distance flying
  • he exaggerates
  • he's got a wife

Philipp Swallow

  • afraid of flying
  • 40 years old
  • unaccustomed to traveling
  • unconfident
  • infinitely suggestable
  • observes other people
  • conservative/traditional
  • married too
  • good imagination
  • professor of English
  • excited about flying/travelling

University Life and Academical System

Euphoric State University

  • State University of Euphoria (formal name)
  • one of America's major universities
  • design is a replica of the leaning tower of Pisa
  • white stone
  • twice the original size
  • with the most distinguished scholars pays the British visitor a huge salary
  • it is situated on the Western seaboard of America, between Northern and Southern California
  • equipped with expensive laboratories, libraries, research grants and secretaries (wealthy university)
  • difficult to persuade staff to go to Rummidge because of the bad payment
  • not too difficult to obtain a bachelor's degree
  • the students have much freedom, learn as much as they want and can cheat easily
  • the pressure begins at the postgraduate level with many courses and assessments
  • finally the student can achieve the accolade of the PhD
  • students are left very much to their own devices
  • necessary credits are accumulated at free time
  • cheating at school is easy
  • students have time for sports, alcohol, entertainment, opposite sex
  • in the process of decline because of disruption by student militants and the right-wing Governor


Rummidge

  • design is also a replica of the leaning tower of
  • civic redbrick
  • an average university (middling size and reputation)
  • professors only get a small amount of money
  • losing prestige because the values changed from old to new
  • mood is disgruntled and discouraged
  • the most highly-qualified and senior staff members are the ones who want to go to Euphoria
  • esoteric disciplines are offered: domestic appliance, tyre sciences and the biochemistry of the cocoa bean
  • students are formed and tested four times (eleven-plus, sixteen-plus, eighteen-plus and twenty-plus)
  • the "Big Push" takes place every year in June and is seen by many as the supreme moment of his life
  • situated in a large, graceless industrial city which is sprawled over the English Midlands (intersection of three motorways, twenty-six railway lines and half-a-dozen stagnant canals)
  • a long existing scheme for the exchange of visiting teachers
  • in the English Midlands
  • pressure is much bigger than in the US
  • student is lonely, forlorn, uncertain

Life in the USA vs. Life in Britain

USA

  • American way of life: showers, cold beer, supermarkets, heated open-air swimming pools, multi-flavoured icecream, sunshine, parties and drinks, cheap tobacco
  • violent and melodramatic land
  • deep divisions of race and ideology
  • political assassinations
  • campuses in revolt
  • growing cities and devastated countryside


Britain

  • lonely and boring life
  • it rains all day long
  • the British act like fags and then turn out not to be
  • they wolf canapés and gulp the gin
  • they talk in high, twittering voices
  • many industrial cities in the Midlands like Rummidge
  • drink tea every day (teatime)


Translation

Die zwei Protagonisten von Lodge sind geschickt gezeichnet das zu verkörpern was wir vermutet haben, sei es richtig oder falsch, als nationale Charaktere der stereotypischen Engländer und Amerikaner. Philipp Swallow ist ein höflicher, wohlgesitterter, zurückhaltender Artgenosse, der uns vorgestellt wird als ein Musterbeispiel eines beständigen Familienmannes, der sich seiner Frau Hilary und seinen zwei Kindern widmet. Als ein Literaturprofessor ist er farblos und ruhig; er lies Zeit verstreichen in Rummidge in einem Job mit einer Sackgasse, mit wenig Hoffnung auf eine Beförderung. Ein Mann, der sich gelangweilt fühlt und unerfüllt als er, wegen seinen neuen Abenteuer in Amerika, geht.

Morris Zapp, im Gegensatz dazu, ist ein dreister, angeberischer, lustiger Akademiker, der ein weltweites Ansehen erreicht hat als führendeer Experte, vor allem, in den ehrwürdigen Schriften von Jane Austen. Mit einem kleinen ordentlichen Schlag auf die Scheinheiligkeit der literarischen Welt, lässt uns Lodge erfahren, angesichts der Tatsache, dass Zapp obwohl er fünf wissenschaftliche Bücher über Austen schrieb, ihre Arbeit persönlich als langweilig empfindet. Eingenommen von seinem akademischen Können und da er ein unnachgiebiger Frauenheld war, scheint es nur passend für seine feministische Frau, Desiree, die einen groben Umgangston hat, dass sie ihm einen Pass gibt.

Während es Logde ein Vergnügen bereitet das Offensichtliche zu vergleichen, der schrille amerikanische Stil von dem brillianten und aggressiven Zapp mit dem eher höflichen, indirekten englischen Stil von dem schüchternen und sehr bescheidenen Swallow, scheint er seinen Lesern mitteilen zu wollen, dass das englische Schulwesen einige lockere Typen wie Morris Zapp gebrauchen könnte. Tatsächlich sagte Logde, während er sich in einem Interview in 1985 zu dem Charakter von Zapp äußerte, dass "da ein kleines bisschen von Morris Zapp in mir ist, denke ich, und ich gehe auf das geistreichen, aggressiven, stichelnden jüdischen Typ eines amerikanischen Akademikers. Ich habe immer das Gefühl, dass das Leben beginnt doppelt so schnell fortzufahren, wenn man in ihrer Gesellschaft ist."

Religion and Politics

Questions on the text

1. Is it important for the Americans, that their president is religious?

Yeees


2. and why?

Because some people like it if a president mentiones god in every speech.


3. Why do others think that there should be no connection between religion and politics?

Because religion has intruded improperly into the political sphere, including abortion, stem cell research, education, and the Iraq war.


4. What is Pastor Ted Haggard's opinion on stem cell research?

He thinks it is as bad as "Hitler making lampshades out of human skin".


5. What does he think about gay marriage?

He opposes it. He says that his church preserves the sanctity of marriage. Their position is that it's sacred and needs to be protected.


6. Why won't he be successful in opposing gay marriage?

There is the global trend toward freedom, which he thinks is wonderful. But when everybody has a global trend toward freedom, then there are some areas where you're going to lose socially. Pew Forum research suggests he is right: the percentage of Americans who strongly oppose gay marriage fell from 41% in 1996 to 30% in 2003, while the numbers who favour or strongly favour it climbed by the same amount.


7. Why do you think should the church not confuse its role with the state? Give an example.

The church needs to be able to express a moral imperative but not be able to have this moral rules as laws. Example: He preaches against pre-marital sex, but even if people decide to have pre-marital sex they should in his opinion not be arrested for it.


8. Explain the quotation: "He is not your little Texan God?"! Referring to Ann Whitlock

She chose in her own heart to believe that everybody is made in Christ's image, but if she thinks something is wrong she really will speak out, and she thinks this country is on the wrong track. In her opinion Christ would have had a ball with the people Bush doesn't support. The people that Bush condemns would have been Christ's congregation, the outcasts of society. She believes Mr Bush is a sincere Christian - but too small-minded. God is bigger.

Abiturvorbereitung

Translation

Karten aus dem 13. Jahrhundert zeigten deutlich den Weg nach Paradis, eine Insel, östlich von Indien so unzugänglich, dass niemand beweisen konnte, dass es ein Mythos war. Die Ziele der mittelalterlichen Gelehrten, eingetragen in die Mappa Mundi, erscheinen lächerlich ungenau für moderne Reisende. Dennoch führen wir naiverweise, mehr denn je, die Suche nach unserem idealen verlorenen Paradis fort. Heute, wenn Lonely Planet, die Bibel der Rucksacktouristen, ihren 30. Geburtstag feiert, war die Suche nach Abenteurer noch nie so weit verbreitet. Exotische Ziele, außer Reichweite der Durchschnittsfamilie der Siebziegerjahre, sind heutzutage einfach zu erreichen. Ursprünglich, war der Reiseführer ein Wegweiser für den mittellosen und kühnen Jugendlichen – einen Gegensatz zu den eher konservativen Ferien. Nun, durch Erreichbarkeit solcher entlegenen Ziele, ebnet der bekannte Reiseführer Lonely Planet den Weg für den Massenmarkt. Die Autoren hatten das nötige Glück, zu einer Zeit als sich der Urlaubsmarkt dramatisch veränderte, mit Inspiration gesegnet zu sein.

Vocabulary

  • audacious: (formal) adjective; willing to take risks or to do something shocking

http://www.oxfordadvancedlearnersdictionary.com/dictionary/audacious

  • helmsman: noun; a person who steers a boat or ship

http://www.oxfordadvancedlearnersdictionary.com/dictionary/helmsman

  • unsophisticated: adjective; simple and basic; not complicated

http://www.oxfordadvancedlearnersdictionary.com/dictionary/unsophisticated