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|how is "customers'" attention attracted?
 
|how is "customers'" attention attracted?
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|with three pictures showing nearly the same and one picture on which only the tie is at another place but which changes the whole meaning of the picture.
+
|with three pictures showing almost the same and one picture on which only the tie is at another place but which changes the whole meaning of the picture. And with the black tie on three pictures which means the people shown are dead and this attractes atention because for most people it is shocking to be confronted with death so it attractes attention by usinf the fears of people.  
 
|-
 
|-
 
|message (of text and image)?
 
|message (of text and image)?
Zeile 103: Zeile 103:
 
|how does the advert work, how are people influenced/conviced?
 
|how does the advert work, how are people influenced/conviced?
 
|
 
|
−
*advert appeals to all people driveing cars or are driven
+
*advert appeals to all people driving cars or are driven
 
*message is supported by ...
 
*message is supported by ...
 
*advert uses customers'fear of death to show how important it is to be buckled up because not all accidents have to end deadly if you are not buckled up  
 
*advert uses customers'fear of death to show how important it is to be buckled up because not all accidents have to end deadly if you are not buckled up  
Zeile 109: Zeile 109:
 
*reader makes associations with/is reminded of the importace of using the seat belt
 
*reader makes associations with/is reminded of the importace of using the seat belt
 
|}
 
|}
 +
 +
 +
==Buckle up==
 +
In the picture published by the german Verkehrswacht you can se four framed pictures of four different people. On three of them are black ties at the upper left corner to show that thei are dead. In the fourth picture the black tie is used as a seatbelt and is around the body of the man who is shown in the picture. There is no sentence or anything else just these four pictures.
 +
The advertising is addressed to people sho drive cars or are driven in cars. It shows the importance of being buckled up because in the picture the three people who were not buckled up died in an car accident but the one being buckled up survived or is buckled up for his own securtity that he will not die in an car accident.
 +
The advert uses the fear of people that they could die being not buckled up and having a car accidents. Moreover the people are made to look at the advert by this three pictures with the people who seem to be dead because of the black tie. The four pictures almost look the same but like it is said above there is a little difference in the last picture the tie is used as a seatbelt. So the small change in the picture changes the whole meaning of this last picutre and this makes the difference between dead or live. It is a detail like to buckle up it does not need much time to buckle up but it makes a big difference.
 +
 +
 +
=Two  main Characters: Personality, Family, Career=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Morris Zapp ==
 +
* 40 years old
 +
* smoker
 +
* he never left america so far
 +
* long gorilla-like arms
 +
* professor of English
 +
* cannot swim
 +
* light-headed
 +
* veteran of long distance flying
 +
* he exaggerates
 +
* he's got a wife
 +
* has published five books
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
== Philipp Swallow==
 +
* afraid of flying
 +
* 40 years old
 +
* unaccustomed to traveling
 +
* unconfident
 +
* infinitely suggestable
 +
* observes other people
 +
* conservative/traditional
 +
* married too
 +
* good imagination
 +
* professor of English
 +
* excited about flying/travelling
 +
* examinations were supreme moments of his life
 +
* interested in literature
 +
* can discuss very good
 +
* had the best time of his life at his honeymoon
 +
</div>
 +
|}
 +
 +
=University Life and Academical System=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Euphoric State University ==
 +
*
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
== Rummidge ==
 +
* middle sized
 +
* much more competition in the british system
 +
*
 +
 +
</div>
 +
|}
 +
 +
=Life in the USA vs. Life in Britain=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== USA ==
 +
* cold beer
 +
* heated open air swimming pools
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
==Britain==
 +
*
 +
 +
</div>
 +
|}
 +
 +
= Text =
 +
What different ideas of God are described in the text? <br />
 +
What effects do these concepts have on Amercans' private and political views? <br />
 +
The Authoritative God: <br />
 +
one engaged in history and meting out harsh punishment to those who do not follow him. About 28% of the nation shares this view,  <br />
 +
The Benevolent God.  <br />
 +
This God is engaged in our world and loves and supports us in caring for others, a vision shared by 22% of Americans <br />
 +
The Critical God <br />
 +
The poor, the suffering and the exploited in this world often believe in a Critical God who keeps an eye on this world but delivers justice in the next. <br />
 +
More working-class people! <br />
 +
The Distant God <br />
 +
Though about 5% of Americans are atheists or agnostics, Baylor found that nearly one in four (24%) see a Distant God that booted up the universe, then left humanity alone. <br />
 +
This doesn't mean that such people have no religion. It's the dominant view of Jews and other followers of world religions and philosophies such as Buddhism or Hinduism. <br />
 +
They identify more with the spiritual and speak of the unknowable God. <br />
 +
 +
 +
=Translation=
 +
 +
Karten aus dem 13. Jahrhundert zeigen einen deutlichen Weg nach Paradis, einer Insel östlich von Indien, so unzugänglich, dass niemand beweisen konnte, dass sie ein Mythos war. Die Zielorte, die mittelalterliche Gelehrte auf mittelalterlichen Karten einzeichneten erscheinen dem modernen Reisenden auf lächerliche Weise naiv. Jetzt, mehr denn je, führen wir die naive Suche nach dem verlorengegangenen Ideal Paradies fort.
 +
 +
Heute, mit dem 30. Geburtstag der Bibel der Rucksacktouristen, Lonely Planet, war die Suche nach Abenteuern noch nie so weit verbreitet. Exotische Urlaubsziele, außerhalb der Reichweite einer Familie der Siebziger, sind nun leicht zu erreichen. Ursprünglich war der Reiseführer ein Steuermann für den mittellosen und mutigen jungen Menschen - ein Gegensatz zu dem Luxus des mehr konservativen Urlaubs. Mit Erschließung solch abgelegener Ziele zeit der bekannte Reiseführer Lonely Planet nun dem Weg für den Massenmarkt. Die Autoren waren glücklich genug zu einer Zeit, als der Urlaubsmarkt sich grundlegend veränderte, voller INspirationen gewesen zu sein.

Aktuelle Version vom 21. Februar 2011, 10:30 Uhr

Inhaltsverzeichnis

Elections Germany & USA

Election in Germany

1.The two most famous canndidates are the challenger Mr. Steimeier and the chancellor Mrs. Merkel
2.The duel was more a duet between Merkel and Steinmeier



Expectations of Obama

1.There are many expactations that weigh on Obama
2. Most people think that their expectations of Obama were complied.


What Europe says about obama

  • Obama is favorite candidate in Europe because he promises change
  • German and french chancellor send congratulation for obama after the election
  • They are looking for an intensive trans- Atlantic cooperation
  • In Europe there is an almost euphoric mood about obama
  • Obama says that there are many problems to be solved but as sarkozy said he is ready "to change the world" with obama




Queens Englisch

Queen's English means the standard form of either written or spoken British English regarded as correct.

Queens englisch changes from the aristocratic language to a more and more middle class language and also the royals try to hide their education behind a more middle class language and words that we know from their speeches like "hame", which the queens said, change into "home". Words like "dutay" are changed into "dutee" like the normal people say.

Advertising

Reggaefest
question answer
what product? Reggaefest
aim and target group? people who like reggae but especially normal or even conservative people
elements (description, relation between them? a attractive woman with conservative looking and blonde long hair but she has one dreadlock strand. On the top of tht picture is the logo of the reggaefest and the sentence "there is only one day to reggae"
how is "customers'" attention attracted? by this attractive conservative looking woman with the one dreadlock strand which does not look conservative at all and is even forbidden in some amerivacan schools
message (of text and image)? normal conservative people should come to the reggaefest too cause then they can change their role for one day and are not the average man/woman for this day. It has something to do with the outbreaking of their normal live beeing something completely different to what they are in normal live
how does the advert work, how are people influenced/conviced?
  • advert appeals to the average or even conservative man/woman
  • message is supported by the sentence on top and the exprssion "one " so that is the only chance for thedse people to be someone different as in normal live and the very conservative but attravctive looking woman
  • advert uses customers' wishes, fears, etc. to make them come to the reggaefest
  • rhetorical and stylistic devices in language and imagery:speacial expression "one day" to stress that it is only this day
  • reader makes associations with/is reminded of the place and the date of the reggaefest that he/ she does not forget the reggaefest


Buckle up
question answer
what product? security and less fatal accidents
aim and target group? all people driving or been driven in cars
elements (description, relation between them? 4 pictures of four people. Three of them hae a black tie on the left upper side of the picture to shw that those people died. On the fourth picture the man shown has this tie around his body which shows that he was buckled up and still alive.
how is "customers'" attention attracted? with three pictures showing almost the same and one picture on which only the tie is at another place but which changes the whole meaning of the picture. And with the black tie on three pictures which means the people shown are dead and this attractes atention because for most people it is shocking to be confronted with death so it attractes attention by usinf the fears of people.
message (of text and image)? if you buckle up you will survive if you have an accident
how does the advert work, how are people influenced/conviced?
  • advert appeals to all people driving cars or are driven
  • message is supported by ...
  • advert uses customers'fear of death to show how important it is to be buckled up because not all accidents have to end deadly if you are not buckled up
  • rhetorical and stylistic devices in imagery: the black tie which is used as seat belt
  • reader makes associations with/is reminded of the importace of using the seat belt


Buckle up

In the picture published by the german Verkehrswacht you can se four framed pictures of four different people. On three of them are black ties at the upper left corner to show that thei are dead. In the fourth picture the black tie is used as a seatbelt and is around the body of the man who is shown in the picture. There is no sentence or anything else just these four pictures. The advertising is addressed to people sho drive cars or are driven in cars. It shows the importance of being buckled up because in the picture the three people who were not buckled up died in an car accident but the one being buckled up survived or is buckled up for his own securtity that he will not die in an car accident. The advert uses the fear of people that they could die being not buckled up and having a car accidents. Moreover the people are made to look at the advert by this three pictures with the people who seem to be dead because of the black tie. The four pictures almost look the same but like it is said above there is a little difference in the last picture the tie is used as a seatbelt. So the small change in the picture changes the whole meaning of this last picutre and this makes the difference between dead or live. It is a detail like to buckle up it does not need much time to buckle up but it makes a big difference.


Two main Characters: Personality, Family, Career

Morris Zapp

  • 40 years old
  • smoker
  • he never left america so far
  • long gorilla-like arms
  • professor of English
  • cannot swim
  • light-headed
  • veteran of long distance flying
  • he exaggerates
  • he's got a wife
  • has published five books

Philipp Swallow

  • afraid of flying
  • 40 years old
  • unaccustomed to traveling
  • unconfident
  • infinitely suggestable
  • observes other people
  • conservative/traditional
  • married too
  • good imagination
  • professor of English
  • excited about flying/travelling
  • examinations were supreme moments of his life
  • interested in literature
  • can discuss very good
  • had the best time of his life at his honeymoon

University Life and Academical System

Euphoric State University

Rummidge

  • middle sized
  • much more competition in the british system

Life in the USA vs. Life in Britain

USA

  • cold beer
  • heated open air swimming pools

Britain

Text

What different ideas of God are described in the text?
What effects do these concepts have on Amercans' private and political views?
The Authoritative God:
one engaged in history and meting out harsh punishment to those who do not follow him. About 28% of the nation shares this view,
The Benevolent God.
This God is engaged in our world and loves and supports us in caring for others, a vision shared by 22% of Americans
The Critical God
The poor, the suffering and the exploited in this world often believe in a Critical God who keeps an eye on this world but delivers justice in the next.
More working-class people!
The Distant God
Though about 5% of Americans are atheists or agnostics, Baylor found that nearly one in four (24%) see a Distant God that booted up the universe, then left humanity alone.
This doesn't mean that such people have no religion. It's the dominant view of Jews and other followers of world religions and philosophies such as Buddhism or Hinduism.
They identify more with the spiritual and speak of the unknowable God.


Translation

Karten aus dem 13. Jahrhundert zeigen einen deutlichen Weg nach Paradis, einer Insel östlich von Indien, so unzugänglich, dass niemand beweisen konnte, dass sie ein Mythos war. Die Zielorte, die mittelalterliche Gelehrte auf mittelalterlichen Karten einzeichneten erscheinen dem modernen Reisenden auf lächerliche Weise naiv. Jetzt, mehr denn je, führen wir die naive Suche nach dem verlorengegangenen Ideal Paradies fort.

Heute, mit dem 30. Geburtstag der Bibel der Rucksacktouristen, Lonely Planet, war die Suche nach Abenteuern noch nie so weit verbreitet. Exotische Urlaubsziele, außerhalb der Reichweite einer Familie der Siebziger, sind nun leicht zu erreichen. Ursprünglich war der Reiseführer ein Steuermann für den mittellosen und mutigen jungen Menschen - ein Gegensatz zu dem Luxus des mehr konservativen Urlaubs. Mit Erschließung solch abgelegener Ziele zeit der bekannte Reiseführer Lonely Planet nun dem Weg für den Massenmarkt. Die Autoren waren glücklich genug zu einer Zeit, als der Urlaubsmarkt sich grundlegend veränderte, voller INspirationen gewesen zu sein.

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