Aktuelle Version vom 24. Juni 2011, 15:35 Uhr

How Advertising works

• Advertising: Analysis, how it works, subliminal approach

• How subliminal advertising works

• Effects of Advertising and how it works

Examples:

Women as target 1

Men as target?

Women as target 2 - Feeding them

Looking at print-adverts

Answer the following questions for one of the adverts listed below:

1. What product is advertised/for sale?
2. Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
3. What group(s) of people is this advert directed at?
4. What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
5. How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?

• BMW - Advert
• Pioneer - Advert
• Prairie-Vodka Advertisement

More print adverts for analysis

• Against Prostitution
• Guinness
• Levis1
• Levis 2
• DIY Advert
• Buckle up ...
• Wellies
• Reggaefest
• Men's Underwear
• Sportswear