Advertising: Unterschied zwischen den Versionen
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| − | ==Looking at print-adverts | + | =How Advertising works= |
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| + | * [[LK Englisch/thelenberg 2009 11/advertising-mindmap |Advertising: Analysis, how it works, subliminal approach]] | ||
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| + | * [http://www.parade.com/news/2009/01/how-subliminal-advertising-works.html How subliminal advertising works] | ||
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| + | * [http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html Effects of Advertising and how it works] | ||
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| + | '''Examples:''' | ||
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| + | <small>Women as target 1</small> | ||
| + | {{#ev:youtube |v2645ispZ3Q}} | ||
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| + | <small>Men as target?</small> | ||
| + | {{#ev:youtube |c_o0iYavBGo}} | ||
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| + | <small>Women as target 2 - Feeding them</small> | ||
| + | {{#ev:youtube |mqqO_KvqLAY}} | ||
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| + | =Looking at print-adverts= | ||
Answer the following questions for one of the adverts listed below: | Answer the following questions for one of the adverts listed below: | ||
# What product is advertised/for sale? | # What product is advertised/for sale? | ||
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# What group(s) of people is this advert directed at? | # What group(s) of people is this advert directed at? | ||
# What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed? | # What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed? | ||
| − | # How is the | + | # How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader? |
:* [http://contexts.org/socimages/files/2008/07/bmw_first.jpg BMW - Advert] | :* [http://contexts.org/socimages/files/2008/07/bmw_first.jpg BMW - Advert] | ||
:* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | :* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | ||
:* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | :* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | ||
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| + | ==More print adverts for analysis== | ||
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| + | *[http://adsoftheworld.com/files/images/luxembourgmeat.jpg Against Prostitution] | ||
| + | *[http://adsoftheworld.com/files/images/guinness-april-fool.jpg Guinness] | ||
| + | *[http://adsoftheworld.com/files/images/original_p_manifestostamp.jpg Levis1] | ||
| + | *[http://adsoftheworld.com/files/images/original_country_1440x900.jpg Levis 2] | ||
| + | *[http://adsoftheworld.com/media/print/leroy_merlin_bitches_2?size=_original DIY Advert] | ||
| + | *[http://adsoftheworld.com/media/print/deutsche_verkehrs_wacht_buckle_up?size=_original Buckle up ...] | ||
| + | *[http://adsoftheworld.com/media/print/aigle_boots?size=_original Wellies] | ||
| + | *[http://adsoftheworld.com/files/images/Reggaefest-Woman.jpg Reggaefest] | ||
| + | *[http://adsoftheworld.com/media/print/jbs_mens_underwear_toilet Men's Underwear] | ||
| + | *[http://adsoftheworld.com/files/images/SKINSHeary3.jpg Sportswear] | ||
Aktuelle Version vom 24. Juni 2011, 15:35 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
