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*reader makes associations with/is reminded of typical musicians with dreadlocks.
 
*reader makes associations with/is reminded of typical musicians with dreadlocks.
 
|}
 
|}
 +
 +
 +
 +
== Analysis of advertising ==
 +
<br />
 +
The advertisement of "Reggaefest" is addressed to everyone who wants to break out of normal and daily life, but of course also to those ones who like Reggae. This message is already underlined by the image that is used. You see a young woman in a strapless dress that looks conservative because of the oldfashioned form. The only decoration is an old chain. Her blond hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. By using this detail people shall wonder why this honest girl wears only one dreadlock. It seems strange and so it is possible that some people are interested in the message of the image. Because of the girl's attractiveness men could also be interested in herself. She seems fascinated and so her mouth is opened as if she looks at something really interesting.
 +
When you view the advertisement you read above her head the words: "There's only one day to reggae." The alliteration effects that it is easy to remember the message and that the one day is stressed. Therefore the woman wears "only one" dreadlock. Her hair is very important for that advertising. There are many Reggae-musicians that wear dreadlocks. This is the only hint in the image for the Reggaefest. It stands for adventure, for one day of change. Everyone - even a nice girl - can escape from daily life. For one day - so if you want to go there you mustn't forget the date that is placed directly behind the textmessage. Eye-catching is the color of the advertisement too. The background is blue, as well as the dress and her eyes. Blue means desire for something. In connection with the woman's mien you can say that she looks longingly forward to the coming event. She gives the impression as if she will come - and she invites everybody to do the same.
 +
 +
 +
==Drama: Plot, action and content==
 +
*Plot: is the 'through-line' of the drama (beginning, middle and end)and the characters that take part in.
 +
*Action: consists of events in the play and the way the actors play.
 +
*Content: of the drama depends on the themes it deals with.
 +
 +
==Drama: Climax and anti-climax==
 +
 +
* Climax: the whole plot of a drama leads to this point; the audience gets more and more tensed
 +
* Anti-climax: releases the tension of the audience
 +
 +
==Drama: Contrast==
 +
*contrasting change of pace, rhythm, sights and sounds is used to hold the audience's interest and attention
 +
*example: the silencing of the noisy crowd by the sound of the judge's fallen gavel
 +
 +
==Characterization==
 +
The woman on picture 4 has short blond hair and is wearing a black shirt. She is looking very self-assured, dominant and decided. She smiles but not in a very real way - rather like celebrities do. Maybe the photo has been taken on the red carpet. Furthermore she seems to be a cool person.
 +
 +
=Two  main Characters: Personality, Family, Career=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Morris Zapp ==
 +
* 40 years old
 +
* smoker
 +
* he never left america so far
 +
* long gorilla-like arms
 +
* professor of English
 +
* cannot swim
 +
* light-headed
 +
* veteran of long distance flying
 +
* he exaggerates
 +
* he's got a wife (Désirée is his second wife but she wants the divorce)
 +
* he's got three children (one with his first wife)
 +
* he is distinguished
 +
* posses will and ambition so he published five books and many articles in PLMA
 +
* needs America's temperate climate, a good library and money (of which he owns enough) to get cigars, liquor and a comfortable house
 +
* is depressed because he has everything achieved that he wanted to
 +
* searched for answers on literary questions
 +
* neither affection nor respect for the British
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
== Philipp Swallow==
 +
* afraid of flying
 +
* 40 years old
 +
* unaccustomed to traveling
 +
* unconfident
 +
* infinitely suggestable
 +
* observes other people
 +
* conservative/traditional
 +
* married too (he and his wife Hilary have three children; they live in a large, damp and draughty Victorian villa)
 +
* good imagination
 +
* professor of English
 +
* excited about flying/travelling
 +
* he isn't distinguished
 +
* he is intelligent but has not much ambition so he published only a few essays and reviews
 +
* he liked examinations and was good in doing them
 +
* loves literature in all its various forms
 +
* scrupulous, painstaking and stern
 +
* introverted
 +
* thinks much about his decision to make the challenge
 +
* searches for adventure and so he is happy to leave wife and children at home
 +
* wants to live in freedom
 +
 +
</div>
 +
|}
 +
 +
=University Life and Academical System=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== Euphoric State University ==
 +
* State University of Euphoria (formal name)
 +
* one of America's major universities (designed like a replica of the leaning Tower of Pisa; built of white stone)
 +
* situated on the west coast of America between Northern and Southern California: mountains, lakes, rivers, redwood forests, blond beaches and an incomparable bay
 +
* with the most distinguished scholars
 +
* equipped with expensive laboratories, libraries, research grants and secretaries (wealthy university)
 +
* not too difficult to obtain a bachelor's degree
 +
* the students have much freedom, learn as much as they want and can cheat easily
 +
* the pressure begins at the postgraduate level with many courses and assessments
 +
* finally the student can achieve the accolade of the PhD
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
== Rummidge ==
 +
* an average university (middling size and reputation)
 +
* situated in a large, graceless industrial city which is sprawled over the English Midlands (intersection of three motorways, twenty-six railway lines and half-a-dozen stagnant canals)
 +
* old building of red brick (designed like a replica of the leaning Tower of Pisa too => exchange programme between the two universities)
 +
* competition begins and ends early
 +
* there are four tests in the school days - the last one is called Finals
 +
 +
</div>
 +
|}
 +
 +
=Life in the USA vs. Life in Britain=
 +
{| width="99%"
 +
| style="vertical-align:top" |
 +
<div style="margin: 0; margin-right:10px; border: 1px solid #dfdfdf;
 +
padding: 0em 1em 1em 1em; background-color:#F5F5F5; align:left;">
 +
== USA ==
 +
* American way of life: showers, cold beer, supermarkets, heated open-air swimming pools, multi-flavoured icecream, sunshine, parties and drinks, cheap tobacco
 +
* violent and melodramatic land
 +
* deep divisions of race and ideology
 +
* political assassinations
 +
* campuses in revolt
 +
* growing cities and devastated countryside
 +
 +
</div>
 +
| width="50%" style="vertical-align:top" |
 +
<div style="margin:0;  border:1px solid #dfdfdf; padding: 0em 1em 1em 1em;
 +
background-color:#F5F5F5; align:left;">
 +
 +
==Britain==
 +
* lonely and boring life
 +
* it rains all day long
 +
* the British act like fags and then turn out not to be
 +
* they wolf canapés and gulp the gin
 +
* they talk in high, twittering voices
 +
* many industrial cities in the Midlands like Rummidge
 +
* drink tea every day (teatime)
 +
* Morris: " ... sank into the bottomless morass of English manners ... "
 +
 +
</div>
 +
|}
 +
 +
==Question Nr.7==
 +
===Why does Hilary react so strangely at first and why does she change her mind again? (p. 227-230)===
 +
 +
Some hours before, Hilary phoned Morris at his office and asked him to stay another night (p.117). But now she changes her mind again and when Morris comes home she tells him to leave because she does no longer want him to stay. That is why she reacts so strangely at first. While they are talking about Philip's affair Hilary starts to cry and Morris consoles her. Now that she knows it she is feeling less guilty about starting an affair with Morris. And she admits that she had sexual thoughts about Morris the night before. Therefore she changes her mind one more time and sleeps with Morris.
 +
 +
==Religion in America==
 +
Article from The Times: Religion remains fundamental to US politics
 +
*Questions:
 +
 +
# Why would Europeans probably never elect Sarah Palin for a high office?
 +
# What happened in the trial of John Scopes?
 +
# What was the opinion of Frederick Lewis Allen?
 +
# Why is the term "fundamentalism" rarely used and what is the term they prefer?
 +
# What is the fastest growing religious segment in the US?
 +
# How is religious fundamentalism influenced by education?
 +
# What are the differences between today's fundamentalists and their predecessors?
 +
# How can the religious attitude of an American President influence the American society beyond the time of his tenure?
 +
 +
*Answers:
 +
# Europeans wouldn't consider Sarah Palin for a high office because of her religious attitude. Palin "has worshipped all her adult life at churches where congregants believe the literal truth of every word in the Bible and practise 'speaking in tongues'". In America her fundamentalist attitude is seen as something quite normal, in Europe, however, she would be regarded very critical.
 +
# John Scopes was a biology teacher who violated the state law which didn't ...

Aktuelle Version vom 9. Dezember 2010, 10:46 Uhr

Inhaltsverzeichnis

Elections in Germany and America

Election in Germany

  1. The last election in Germany took place on September 27.
  2. About 70 % of the people who have the right to vote participated in the election.
  3. The result is that Angela Merkel is the chancellor of the Federal Republic of Germany.


Obama as president

Expectations of the Americans

The Obama Presidency: Between reality and expectation An Arabe reports about what the world expects from Obama. The new president should finish the wars in Iraq and Afghanistan which are high expectations. The author of the article questions if Obama is really able of improving something.

Hopes of the Americans

Let`s face it: Obama is a failure Obama wanted a health care reform but now it seems as if the reality finally has arrived in the White House. And the hopes of the Americans are very little.

Poetry

  • Love makes you feel as if you can fly. (Flying is sth. special, it makes you feel free and great.)
  • Love is a prison that you can't escape from. (Love can limit your freedom. If you are in love with someone who is not interested in you and if you can't stop loving him, it feels like prison.)
  • If you are in love, it feels like being in spring - even if it is the hardest winter. (You feel young, free and new born. You think that you can achieve everything. A new love is like a new start.)
  • Your eyes are brown like the most delicious choco-donuts. (If you can't resist choco-donuts, you can't resist him.)
  • Love gives life a sense. (It's dangerous if you depend too much on your partner but it can also make your life worth living.)
  • A new love frees you from your old chains. (It makes you forget things that happened in the past.)


The advert xy ...
question answer
what product? Reggaefest
aim and target group? people who like reggae; people who want to break out of normal life
elements (description, relation between them? You see a pretty woman who wears a normal/ conservative dress. Her hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks.
how is "customers'" attention attracted? By using a detail - the dreadlocks in the woman's hair - a customer wonders what that is because the first impression is that it looks strange, something isn't right. Men are attracted by her beauty.
message (of text and image)? "There is only one day to Reggae" says the text. And in the woman's hair is exactly one strand of dreadlocks. Dreadlocks are often weared by Reggae musicians - that's the connection between text and image. Another connection is the stressed "one". One day, one strand. Both seems not much, so if you want to go to the Reggaefest you have to be careful not to forget the date.
how does the advert work, how are people influenced/conviced?
  • advert appeals to people because of the young woman and the strange hairstyle.
  • message is supported by one dreadlock (usually this word doesn't exist in singular)
  • advert uses customers' curiostity to attract his attention - and to keep it.
  • rhetorical and stylistic devices in language and imagery: Alleration: only one; that stresses the short time of the Reggaefest. The writing is very little, the image is eyecatching.
  • reader makes associations with/is reminded of typical musicians with dreadlocks.


Analysis of advertising


The advertisement of "Reggaefest" is addressed to everyone who wants to break out of normal and daily life, but of course also to those ones who like Reggae. This message is already underlined by the image that is used. You see a young woman in a strapless dress that looks conservative because of the oldfashioned form. The only decoration is an old chain. Her blond hair is long and would not attract anyone's attention if she hadn't one strand that is formed like dreadlocks. By using this detail people shall wonder why this honest girl wears only one dreadlock. It seems strange and so it is possible that some people are interested in the message of the image. Because of the girl's attractiveness men could also be interested in herself. She seems fascinated and so her mouth is opened as if she looks at something really interesting. When you view the advertisement you read above her head the words: "There's only one day to reggae." The alliteration effects that it is easy to remember the message and that the one day is stressed. Therefore the woman wears "only one" dreadlock. Her hair is very important for that advertising. There are many Reggae-musicians that wear dreadlocks. This is the only hint in the image for the Reggaefest. It stands for adventure, for one day of change. Everyone - even a nice girl - can escape from daily life. For one day - so if you want to go there you mustn't forget the date that is placed directly behind the textmessage. Eye-catching is the color of the advertisement too. The background is blue, as well as the dress and her eyes. Blue means desire for something. In connection with the woman's mien you can say that she looks longingly forward to the coming event. She gives the impression as if she will come - and she invites everybody to do the same.


Drama: Plot, action and content

  • Plot: is the 'through-line' of the drama (beginning, middle and end)and the characters that take part in.
  • Action: consists of events in the play and the way the actors play.
  • Content: of the drama depends on the themes it deals with.

Drama: Climax and anti-climax

  • Climax: the whole plot of a drama leads to this point; the audience gets more and more tensed
  • Anti-climax: releases the tension of the audience

Drama: Contrast

  • contrasting change of pace, rhythm, sights and sounds is used to hold the audience's interest and attention
  • example: the silencing of the noisy crowd by the sound of the judge's fallen gavel

Characterization

The woman on picture 4 has short blond hair and is wearing a black shirt. She is looking very self-assured, dominant and decided. She smiles but not in a very real way - rather like celebrities do. Maybe the photo has been taken on the red carpet. Furthermore she seems to be a cool person.

Two main Characters: Personality, Family, Career

Morris Zapp

  • 40 years old
  • smoker
  • he never left america so far
  • long gorilla-like arms
  • professor of English
  • cannot swim
  • light-headed
  • veteran of long distance flying
  • he exaggerates
  • he's got a wife (Désirée is his second wife but she wants the divorce)
  • he's got three children (one with his first wife)
  • he is distinguished
  • posses will and ambition so he published five books and many articles in PLMA
  • needs America's temperate climate, a good library and money (of which he owns enough) to get cigars, liquor and a comfortable house
  • is depressed because he has everything achieved that he wanted to
  • searched for answers on literary questions
  • neither affection nor respect for the British

Philipp Swallow

  • afraid of flying
  • 40 years old
  • unaccustomed to traveling
  • unconfident
  • infinitely suggestable
  • observes other people
  • conservative/traditional
  • married too (he and his wife Hilary have three children; they live in a large, damp and draughty Victorian villa)
  • good imagination
  • professor of English
  • excited about flying/travelling
  • he isn't distinguished
  • he is intelligent but has not much ambition so he published only a few essays and reviews
  • he liked examinations and was good in doing them
  • loves literature in all its various forms
  • scrupulous, painstaking and stern
  • introverted
  • thinks much about his decision to make the challenge
  • searches for adventure and so he is happy to leave wife and children at home
  • wants to live in freedom

University Life and Academical System

Euphoric State University

  • State University of Euphoria (formal name)
  • one of America's major universities (designed like a replica of the leaning Tower of Pisa; built of white stone)
  • situated on the west coast of America between Northern and Southern California: mountains, lakes, rivers, redwood forests, blond beaches and an incomparable bay
  • with the most distinguished scholars
  • equipped with expensive laboratories, libraries, research grants and secretaries (wealthy university)
  • not too difficult to obtain a bachelor's degree
  • the students have much freedom, learn as much as they want and can cheat easily
  • the pressure begins at the postgraduate level with many courses and assessments
  • finally the student can achieve the accolade of the PhD

Rummidge

  • an average university (middling size and reputation)
  • situated in a large, graceless industrial city which is sprawled over the English Midlands (intersection of three motorways, twenty-six railway lines and half-a-dozen stagnant canals)
  • old building of red brick (designed like a replica of the leaning Tower of Pisa too => exchange programme between the two universities)
  • competition begins and ends early
  • there are four tests in the school days - the last one is called Finals

Life in the USA vs. Life in Britain

USA

  • American way of life: showers, cold beer, supermarkets, heated open-air swimming pools, multi-flavoured icecream, sunshine, parties and drinks, cheap tobacco
  • violent and melodramatic land
  • deep divisions of race and ideology
  • political assassinations
  • campuses in revolt
  • growing cities and devastated countryside

Britain

  • lonely and boring life
  • it rains all day long
  • the British act like fags and then turn out not to be
  • they wolf canapés and gulp the gin
  • they talk in high, twittering voices
  • many industrial cities in the Midlands like Rummidge
  • drink tea every day (teatime)
  • Morris: " ... sank into the bottomless morass of English manners ... "

Question Nr.7

Why does Hilary react so strangely at first and why does she change her mind again? (p. 227-230)

Some hours before, Hilary phoned Morris at his office and asked him to stay another night (p.117). But now she changes her mind again and when Morris comes home she tells him to leave because she does no longer want him to stay. That is why she reacts so strangely at first. While they are talking about Philip's affair Hilary starts to cry and Morris consoles her. Now that she knows it she is feeling less guilty about starting an affair with Morris. And she admits that she had sexual thoughts about Morris the night before. Therefore she changes her mind one more time and sleeps with Morris.

Religion in America

Article from The Times: Religion remains fundamental to US politics

  • Questions:
  1. Why would Europeans probably never elect Sarah Palin for a high office?
  2. What happened in the trial of John Scopes?
  3. What was the opinion of Frederick Lewis Allen?
  4. Why is the term "fundamentalism" rarely used and what is the term they prefer?
  5. What is the fastest growing religious segment in the US?
  6. How is religious fundamentalism influenced by education?
  7. What are the differences between today's fundamentalists and their predecessors?
  8. How can the religious attitude of an American President influence the American society beyond the time of his tenure?
  • Answers:
  1. Europeans wouldn't consider Sarah Palin for a high office because of her religious attitude. Palin "has worshipped all her adult life at churches where congregants believe the literal truth of every word in the Bible and practise 'speaking in tongues'". In America her fundamentalist attitude is seen as something quite normal, in Europe, however, she would be regarded very critical.
  2. John Scopes was a biology teacher who violated the state law which didn't ...
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