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The product that is advertised is a do-it-yourself shop called Leroy Merlin. The picture is divided into two parts. On the right side there's an attractive woman who is having sex with a man. Only his back can be seen and he wears a jacket with "Johnson Co. Electrical Services" on it. The left side of the picture shows a man who is entering the house. He wears a suit and is watching the couple on the right. He looks very shocked. The situation shows a man who is coming home, obviously from work, and he sees his wife who is cheating on him with the craftsman. The slogan in the left corner sais: "You'd better do it yourself". | The product that is advertised is a do-it-yourself shop called Leroy Merlin. The picture is divided into two parts. On the right side there's an attractive woman who is having sex with a man. Only his back can be seen and he wears a jacket with "Johnson Co. Electrical Services" on it. The left side of the picture shows a man who is entering the house. He wears a suit and is watching the couple on the right. He looks very shocked. The situation shows a man who is coming home, obviously from work, and he sees his wife who is cheating on him with the craftsman. The slogan in the left corner sais: "You'd better do it yourself". | ||
| − | The target group is especially men who have to repair or renovate things at | + | The target group is especially men who have to repair or renovate things at home. The advert wants to make men not to phone the craftsman but to do the repairs on their own and therefore buy products from the shop. |
The message of the advert is if men want to keep their wifes they should do things at home on their own and buy the products of the DIY shop. The message is very simple and nobody would take it serious if it was written as a text. | The message of the advert is if men want to keep their wifes they should do things at home on their own and buy the products of the DIY shop. The message is very simple and nobody would take it serious if it was written as a text. | ||
Version vom 22. März 2010, 11:18 Uhr
Inhaltsverzeichnis |
About me
- I am in grade 12
- My LKs are English and German
- I am interested in languages, not in mathematics!
Election in Germany 2009
- Election was held in a situation of a worldwide economic crisis
- Many people were afraid of a enormous increase of the unimployment rate.
- Competence in economics seemed to be an important factor of success for the parties.
- The former government was formed by the two maior parties, which is named "Große Koalition"
- Many Germans wanted to bring this specific constellation to an end.
- Both parties themselves stated to establish a new government without the former partner in the government.
What the Americans hoped for from Obama
http://article.nationalreview.com/?q=MGEyN2JjYWVjZTAxNWVlMmVhNGU3NmUyNTQwYTJhNzI=#more
"Optimism over our president-elect’s foreign policy derives from four rosy, unquestioned assumptions."
http://blog.cleveland.com/openers/2009/01/americans_have_high_expectatio.html
"Americans' expectations for Obama are sky-high: Associated Press poll"
What the Republicans hoped for from Obama
- Rush Limbaugh (US radio presenter and entertainer) as an example for some Republicans and their attitude to President Obama:
http://thinkprogress.org/2009/01/20/limbaugh-obama-fail/
- Limbaugh was asked to explain his hopes for the Obama presidency by a public-opinion poll.
- His hopes are:
- Obama will fail
- The liberalism will fail
- Limbaugh "disagrees fervently" with the Republicans who hope he will suceed.
Class in Britain
Language
Estuary English
- Definition: Standard English spoken with the accent of the southeast of England
Features:
- Use of confrontational question tags. For example, "We're going later, aren't we?", "I said that, didn't I?"
- Broad "A"
- Intrusive "R": R is added at the end of certain words if the next word begins with a vowel
- Non-rhoticity: no pronounciation of the letter "R" in hard; speaking of "r" only if it's followed by a vowel sound
Listening Example
Metaphors
- He's the sharpest knife in the drawer.
= the best, valuable,
- Being blinded by someone's beauty
= beauty is so strong, as it would shine
- His/Her eyes are like an ocean.
= very blue
- Someone's a quiet rabbit
= very shy, unimpressive
Advertising
| question | answer |
|---|---|
| what product? | Leroy Merlin Do-it-yourself shop |
| aim and target group? | aim: people should buy their stuff and not phone the craftsman
target group: especially men who want to repair or renovate things in their houses |
| elements (description, relation between them? | man who comes home (from work?)
woman who cheats on her man with the craftsman |
| how is "customers'" attention attracted? | The picture shows a sitution, that ist very stereotyped. It's always said, that women cheat on their men with the craftsman. |
| message (of text and image)? | If you want to keep your wife, do things at home on your own and buy the stuff at Leroy Merlin! |
| how does the advert work, how are people influenced/conviced? |
|
Analysing of the advert
The product that is advertised is a do-it-yourself shop called Leroy Merlin. The picture is divided into two parts. On the right side there's an attractive woman who is having sex with a man. Only his back can be seen and he wears a jacket with "Johnson Co. Electrical Services" on it. The left side of the picture shows a man who is entering the house. He wears a suit and is watching the couple on the right. He looks very shocked. The situation shows a man who is coming home, obviously from work, and he sees his wife who is cheating on him with the craftsman. The slogan in the left corner sais: "You'd better do it yourself".
The target group is especially men who have to repair or renovate things at home. The advert wants to make men not to phone the craftsman but to do the repairs on their own and therefore buy products from the shop. The message of the advert is if men want to keep their wifes they should do things at home on their own and buy the products of the DIY shop. The message is very simple and nobody would take it serious if it was written as a text.
