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| Zeile 87: |
Zeile 87: |
| | |- | | |- |
| | |what product? | | |what product? |
| − | |... | + | |security and less fatal accidents |
| | |- | | |- |
| | |aim and target group? | | |aim and target group? |
| − | |... | + | |all people driving or been driven in cars |
| | |- | | |- |
| | |elements (description, relation between them? | | |elements (description, relation between them? |
| − | |... | + | |4 pictures of four people. Three of them hae a black tie on the left upper side of the picture to shw that those people died. On the fourth picture the man shown has this tie around his body which shows that he was buckled up and still alive. |
| | |- | | |- |
| | |how is "customers'" attention attracted? | | |how is "customers'" attention attracted? |
| − | |... | + | |with three pictures showing nearly the same and one picture on which only the tie is at another place but which changes the whole meaning of the picture. |
| | |- | | |- |
| | |message (of text and image)? | | |message (of text and image)? |
| − | |... | + | |if you buckle up you will survive if you have an accident |
| | |- | | |- |
| | |how does the advert work, how are people influenced/conviced? | | |how does the advert work, how are people influenced/conviced? |
| | | | | | |
| − | *advert appeals to ... | + | *advert appeals to all people driveing cars or are driven |
| | *message is supported by ... | | *message is supported by ... |
| − | *advert uses customers' wishes, fears, etc. ... | + | *advert uses customers'fear of death to show how important it is to be buckled up because not all accidents have to end deadly if you are not buckled up |
| − | *rhetorical and stylistic devices in language and imagery:... | + | *rhetorical and stylistic devices in imagery: the black tie which is used as seat belt |
| − | *reader makes associations with/is reminded of ... | + | *reader makes associations with/is reminded of the importace of using the seat belt |
| | |} | | |} |
Version vom 22. März 2010, 11:14 Uhr
Elections Germany & USA
Election in Germany
1.The two most famous canndidates are the challenger Mr. Steimeier and the chancellor Mrs. Merkel
2.The duel was more a duet between Merkel and Steinmeier
Expectations of Obama
1.There are many expactations that weigh on Obama
2. Most people think that their expectations of Obama were complied.
What Europe says about obama
- Obama is favorite candidate in Europe because he promises change
- German and french chancellor send congratulation for obama after the election
- They are looking for an intensive trans- Atlantic cooperation
- In Europe there is an almost euphoric mood about obama
- Obama says that there are many problems to be solved but as sarkozy said he is ready "to change the world" with obama
Queens Englisch
Queen's English means the standard form of either written or spoken British English regarded as correct.
Queens englisch changes from the aristocratic language to a more and more
middle class language and also the royals try to hide their education behind a more middle class language
and words that we know from their speeches like "hame", which the queens said, change into "home". Words like "dutay" are changed into "dutee" like the normal people say.
Advertising
Reggaefest
| question
|
answer
|
| what product?
|
Reggaefest
|
| aim and target group?
|
people who like reggae but especially normal or even conservative people
|
| elements (description, relation between them?
|
a attractive woman with conservative looking and blonde long hair but she has one dreadlock strand. On the top of tht picture is the logo of the reggaefest and the sentence "there is only one day to reggae"
|
| how is "customers'" attention attracted?
|
by this attractive conservative looking woman with the one dreadlock strand which does not look conservative at all and is even forbidden in some amerivacan schools
|
| message (of text and image)?
|
normal conservative people should come to the reggaefest too cause then they can change their role for one day and are not the average man/woman for this day. It has something to do with the outbreaking of their normal live beeing something completely different to what they are in normal live
|
| how does the advert work, how are people influenced/conviced?
|
- advert appeals to the average or even conservative man/woman
- message is supported by the sentence on top and the exprssion "one " so that is the only chance for thedse people to be someone different as in normal live and the very conservative but attravctive looking woman
- advert uses customers' wishes, fears, etc. to make them come to the reggaefest
- rhetorical and stylistic devices in language and imagery:speacial expression "one day" to stress that it is only this day
- reader makes associations with/is reminded of the place and the date of the reggaefest that he/ she does not forget the reggaefest
|
Buckle up
| question
|
answer
|
| what product?
|
security and less fatal accidents
|
| aim and target group?
|
all people driving or been driven in cars
|
| elements (description, relation between them?
|
4 pictures of four people. Three of them hae a black tie on the left upper side of the picture to shw that those people died. On the fourth picture the man shown has this tie around his body which shows that he was buckled up and still alive.
|
| how is "customers'" attention attracted?
|
with three pictures showing nearly the same and one picture on which only the tie is at another place but which changes the whole meaning of the picture.
|
| message (of text and image)?
|
if you buckle up you will survive if you have an accident
|
| how does the advert work, how are people influenced/conviced?
|
- advert appeals to all people driveing cars or are driven
- message is supported by ...
- advert uses customers'fear of death to show how important it is to be buckled up because not all accidents have to end deadly if you are not buckled up
- rhetorical and stylistic devices in imagery: the black tie which is used as seat belt
- reader makes associations with/is reminded of the importace of using the seat belt
|
|
|
