Advertising: Unterschied zwischen den Versionen
Aus RMG-Wiki
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:* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | :* [http://www.gallup-robinson.com/essayimages/31pioneer.jpg Pioneer - Advert] | ||
:* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | :* [http://www.cityfood.com/media/resampled/articleElement/137/resampled_Prairie%20Vodka%20ad.jpg Prairie-Vodka Advertisement] | ||
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| + | ==More print adverts for analysis== | ||
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| + | *[http://adsoftheworld.com/files/images/luxembourgmeat.jpg Against Prostitution] | ||
| + | *[http://adsoftheworld.com/files/images/guinness-april-fool.jpg Guinness] | ||
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| + | *[http://adsoftheworld.com/files/images/original_p_manifest.jpg Levis 1] | ||
| + | *[http://adsoftheworld.com/files/images/original_p_manifestostamp.jpg Levis2] | ||
| + | *[http://adsoftheworld.com/files/images/original_country_1440x900.jpg Levis 3] | ||
| + | *[http://adsoftheworld.com/files/images/leroy-merlin-bitches22.jpeg DIY Advert] | ||
| + | *[http://adsoftheworld.com/files/images/verkehrs.jpg Buckle up ...] | ||
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| + | *[http://adsoftheworld.com/files/images/AigleBoots.jpg Wellies] | ||
| + | *[http://adsoftheworld.com/files/images/Reggaefest-Woman.jpg Reggaefest] | ||
| + | *[http://adsoftheworld.com/files/images/JBS_Toilet.jpg Men's Underwear] | ||
| + | *[http://adsoftheworld.com/files/images/SKINSHeary3.jpg Sportswear] | ||
Version vom 18. März 2010, 00:22 Uhr
How Advertising works
Examples:
Women as target 1
Men as target?
Women as target 2 - Feeding them
Looking at print-adverts
Answer the following questions for one of the adverts listed below:
- What product is advertised/for sale?
- Describe the elements (picture(s), title, slogans, texts, emblems ...) of the advert.
- What group(s) of people is this advert directed at?
- What is the message/question/promise of the advert? How is this (implicitly/explicitly) expressed?
- How is the target group made to want this product? Through which channels/by what rhetorical or visual tricks/effects does the advert appeal to the viewer/reader?
